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How to Use Hyphens Correctly in Business Grammar
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Monday, December 30, 2019
Characteristics Of Caring For Patients - 1231 Words
Characteristics of Caring The first characteristic of caring deals with a healing interaction between the nurse and patient that leads to a therapeutic outcome. The outcome is therapeutic when a patient remains autonomous. Often times, this is hindered because a person seeks out healthcare when they can no longer manage their symptoms on their own (Lindberg, Fagerstrom, Sivberg, Willman, 2014). In order for this healing interaction to take place, a nurse must recognize that the patient has rights to their own views, values, and beliefs. The nurse must remain open to the patientââ¬â¢s needs in order to accommodate them effectively. Caring for patients by healing interactions can also be considered complete according to Ranheim, Karner, â⬠¦show more contentâ⬠¦Examples of this include giving a patient an injection of heparin after breaking a hip or asking a co-worker to put a gown on in an isolation room. It is crucial that a nurse be competent and caring enough to explain the purpose of what w e do in a respectful manner. Antecedents and Consequences Antecedents According to Brilowski Wendler (2005), the main antecedent of caring was the amount of time a nurse has to care. High patient to staff ratios make it hard to a nurse to care for a patient in a way that provides holistic healing. Consequently, dissatisfaction occurs for the patient and they may perceive this lack of attention as a lack of caring from the nurse. Consequences Consequences to caring are generally positive. The main consequence is increased health and healing for the patient (Brilowski Wendler, 2005). Another positive consequence is a feeling of power and autonomy for patients. Finally, the patientââ¬â¢s perception of the nurse is positively influenced as they are now viewed as compassionate, competent, and respectful (Brilowski Wendler, 2005). Cases Model Case #1 Mr. Smith, a 72 year old man has been admitted to an orthopedic floor following the surgical repair of a fractured femur. Ann, his nurse, knows that Mr. Smith is a type II diabetic, has a history of hypertension, DVT, a-fib, and two cardiac stents. At 9 a.m., Ann enters Mr. Smithââ¬â¢s room with his medications. These include lovenox, Norvasc, and novolog insulin. Mr.
Sunday, December 22, 2019
Cloning Essay - 3051 Words
Shortly after the announcement that British scientists had successfully cloned a sheep, Dolly, cloning humans has recently become a possibility that seems much more feasible in todays society. The word clone has been applied to cells as well as to organisms, so that a group of cells stemming from a single cell is also called a clone. Usually the members of a clone are identical in their inherited characteristics that is, in their genes except for any differences caused by mutation. Identical twins, for example, who originate by the division of a single fertilized egg, are members of a clone; whereas nonidentical twins, who derive from two separate fertilized eggs, are not clones. (Microsoftà ® Encartaà ® 97 Encyclopedia). There are twoâ⬠¦show more contentâ⬠¦There Dr. Jerry Hall experimented with the possibility of human cloning and began this moral and ethical debate. There it was concluded that cloning is not something that can be done as of now, but it is quite a possibil ity for the future. These scientists experimented eagerly in aims of learning how to clone humans. Ruth Macklin of U.S. News amp; World Report writes, quot;Hall and other scientists split single humans embryos into identical copies, a technology that opens a Pandoras box of ethical questions and has sparked a storm of controversy around the worldquot; (http://www.usnews.com/usnews/issue/). They attempted to create seventeen human embryos in a laboratory dish and when it had grown enough, separated them into forty-eight individual cells. Two of the separated cells survived for a few days in the lab developed into new human embryos smaller than the head of a pin and consisting of thirty-two cells each. (http://www.usnews.com/usnews/issue/) Although we cannot clone a human yet, this experiment occurred almost two years ago and triggered almost an ethical emergency. Evidence from these experiments received strange reactions from the public. Ruth Macklin states, quot;Cloning is a radical challenge to the most fundamental laws of biology, so its not unreasonable to be concerned that it might threaten human society and dignity. Yet much of the ethicalShow MoreRelatedCloning Is The Cloning Of Cloning1818 Words à |à 8 Pagesorganism. Cloning means an organism is generated genetically identical from an existing organism through non-sexual means. Cloning simply means to make an identical duplication of genes, fragments of DNA molecules, organs, or cells. There are three different types of artificial cloning. They include gene cloning, reproductive cloning, and therapeutic cloning. Gene cloning produces copies of gene segments of DNA. Reproductive cloning produces copies of whole animals. Therapeutic cloning is anotherRead MoreCloning Speech : Cloning And Cloning878 Words à |à 4 Pages Prisila Monrroy Mr Bonnet Communications Arts 24 April 2015 Cloning speech Suppose that every prospective parent in the world stopped having children naturally, and instead produced clones of themselves. What would the world be like in another 20 or 30 years? The answer is: much like today. Cloning would only copy the genetic aspects of people who are already here said by Nathan Myhrvold. Cloning is an issue now and will be in the in the future,animals are cloned all the time.DoesRead MoreThe Cloning Of Human Cloning1006 Words à |à 5 PagesTwins? Or is it clones? It has been known that identical twins are natural clones. The question is, what is cloning? Cloning is the process of making a genetically identical organism through the use of a DNA sample. There are three different types of artificial cloning: gene cloning, reproductive cloning and therapeutic cloning. Dolly, the sheep, was the first mammal to have been successfully cloned from an adult cell. There is a specific procedure that has to be followed for a clone to be madeRead MoreThe Cloning Of Human Cloning1332 Words à |à 6 PagesCloning Science today is developing at warp speed. We have the potential to do many things, which include the cloning of actual humans and animals. The question no longer seems to be if we will clone humans, but when? Somewhere, sometime, a human clone will be born. This fact has exploded the world into a global debate. Will large armies of soldiers be raised to fight our wars? Or perhaps we will create a race of slaves to do our dirty work. Cloning is becoming more credible and concrete idea ratherRead MoreThe Power Of Cloning : Cloning868 Words à |à 4 PagesThe Power of cloning Cloning can occur naturally, but this mainly happens with bacteria. Bacteria does this thing that is called asexual reproduction and causes it to reproduce the exact same copy as before. ââ¬Å"When they clone an animal, first they take skin cells from the animal to be cloned. Then, they take an unfertilized egg from the adult female of the same species and remove the nucleus of the egg which contains the other half of the DNA, leaving the mothers egg empty. After that they put theRead MoreThe Cloning Of Human Cloning1774 Words à |à 8 PagesIntroduction- Cloning is defined as two organisms having identical genetic DNA and has been around since the early 1800s. When people think of the word ââ¬Ëcloningââ¬â¢ many think of Dolly the sheep; however, the first organism to ever be cloned was a sea urchin in 1885. When scientists created Dolly, they took a cell from the mammary gland from an adult Finn Dorset sheep and an egg cell from a Scottish blackhead sheep. Dollyââ¬â¢s whi te face was the first sign that she was genetically modified because if sheRead MoreCloning712 Words à |à 3 PagesCloning 1. What should Dr. Smith do? I think that with such minimal overall research done in the entire cloning industry and no research done with a human being the variable, it is not a wise decision for Dr. Smith to proceed with cloning the body cell of Lucy. Although I donââ¬â¢t think that any further damage (besides death) could happen to Lucy, if something terrible happens or if the procedure does go well and then Lucy becomes ill or something else goes wrong with the cloning in the longRead MoreThe Cloning Of Cloning For Medical Services1586 Words à |à 7 PagesThe Ethicality of Cloning Cloning the latest process that could change the way we look at our environment, and the step to take us to lose what makes us unique and unparalleled. Cloning is the process of producing a genetically identical individual to the original. There are three types of cloning: gene cloning, reproductive cloning and therapeutic cloning. The disadvantages of cloning is that there had been many attempts at cloning and the results have been numerous deformations and abnormalitiesRead MoreCloning And Its Implications On Human Cloning1497 Words à |à 6 PagesCloning and Its Sociobiological Implications Picture this: walking down a street and seeing someone who looks exactly like you. They do the same things as you, act the same way you do, and are exactly alike in several ways. But have people ever considered the consequences of human cloning if it becomes permitted? Human cloning might seem like something out of a science-fiction novel, but it may someday be possible with advances in science and technology. This will result in the creation of severalRead MoreCloning Pros And Cons Of Cloning1147 Words à |à 5 Pages Cloning Pros Cons Nicole Hedrick Baker College HSC 402A /Dr. Eric Oestmann/Seminar Two Position/Argument Essayââ¬Æ' Abstract A clone is where two organisms share the same exact DNA. These two organisms are the same identical replica of each other. In the past, cloning has taken place naturally. For instance, a couple who naturally conceived and gave birth to identical twins or triplets. Today, science and technology has been introduced to where cloning can intentionally be done. Some people
Friday, December 13, 2019
Financial Market Development Free Essays
In many of the developing countries it has been hitherto believed that the financial market reform has to be gyrating around the commercial banking system. It is true that the commercial banking sectorââ¬â¢s contribution to growth in economy in these developing countries such as Chile and Mexico has over time grown inextricably connected to the development and growth of the other related capital market areas such as equity, government debts and the corporate securities. Therefore, reform in the capital market has hitherto emphasized the use of strategies with the potential of not only strengthening but also deepening the capital markets i. We will write a custom essay sample on Financial Market Development or any similar topic only for you Order Now e. both the debt and equity markets. This paper seeks to highlight the general issues in the development in the capital markets such as GDP, interest rate spreads not only in the global context but also in the developing countries thereby showing how the global trends have affected developing countries and these countriesââ¬â¢ policy response so as attract, emulate and manage reform and development in domestic capital markets. The paper finally highlights the comparative trends in domestic capital market with specific focus to country experience: Chile and Mexico in regards to their participation in international capital market. Development of a country is measured by the GDP. However there are other factors which the UN has identified as measure for development such as life expectancy, rate of literacy etc. The UN has on the other developed a compound indicator called HDI which is a combination of the above named measures and is used to measure level of development. The global economy generally impacts on the economy, especially on the capital market of the developing countries. This means that governments cannot borrow because the states that lend are also engrossed in economic woes of recession. Further, if the lending states manage to lend, the interest rates are higher than recommended thus pushing thus tradi0ng a big blow to the development of the developing countries (BoÃ
¼yk, 2006). In countering the global; economic trend especially that of recession, the developing countries have resolved to internal borrowing through the use of corporate securities and bonds in the state owned corporations so as to raise the money required to run these governments and initiate industrialization and other forms of development. Secondly, the governments in the developing countries have resolved to IPOs thus relinquishing their right in state owned organizations to the public to raise the much required funds. The practice in developing countries implies that financial integration facilitates growth of capital markets but it may negatively affect the volatility of share prices and efficiency of stock market especially when the capital market reforms are not suitable (Sheffrin, 2003). The main questions that remain are how the developing countries can develop without depending on the already developed countries for assistance, can GDP alone be used to measure development in the developing countries? How can the developing countries manage to insulate their economies from being affected and greatly influenced by the global economic trends such as recession through their capital markets without necessarily adversely affecting the volatility of the stock market and share prices? Actually, the countries that qualify to categorize as developing can invest heavily in the capital market thereby using the funds raised from these investments in industrialization and other forms of sustaining developments. For instance, the countries such as Chile and Mexico have invested in the capital market top help catapult the development needed .but it has proven such a step if not carefully managed may lead to the total crashing of the capital; markets. The two countries are simply a tale of capital market crises. The 1994 Mexican peso crisis demonstrates a typical capital market crisis which sent shock waves through the global economy. In the 1980s, Chile suffered a similar crisis as Mexico because of the 1970s structural reforms characterized by a radical opportunity in the economy; rampant privatization, and deregu- lation effort in a bid to realize a modern financial sector. à In a bid to save themselves from the capital market crises, the countriesââ¬â¢ use of predetermined exchange rates aimed to get rid of inflation collaborated with the resultant huge capital inflows intermediated by a fragile banking system to bring forth an exchange- rate overvaluation, a susceptible financial sector and the eventual crumpling of the currency How to cite Financial Market Development, Papers
Thursday, December 5, 2019
Arbitration Practice in Construction Contracts
Question: Discuss about the Arbitration Practice in Construction Contracts. Answer: Introduction: First, the building permits to reconstruct the structure will need to be acquired. The renovation of the structure will mean that the structure will interfere with other structures which are around the location. The law requires the permit to be provided for the structure in order to enhance the personal safety of the people. The laws will also ensure that the people permitted to carry out the renovation works are qualified and that they will not interfere with the safety measures of other people. Contamination and dumping laws on the other hand will require to be adhere to. The laws on the dumping of the debris from the renovation will require minimum disposal on different location to enhance the safety of the others. In addition, the law states and provides the different locations where the disposal of the wastes has to be done to reduce the contamination of the environment. In addition, during the reconstruction, soundly equipment are used. Sound laws requires that minimum sound has to be provided to protection others from the interference. In addition, the law touches on the protection of the people on the site by providing the required personal protection against the sound to enhance their safety. The ventilation laws will enhance the lighting and air circulation on the building. According to this law, the renovation of the structure requires to have some key specification concerning the air circulation and light to suit the store specification. In addition, the law will be able to state the height of the building to enhance the movement of the people when the renovation is complete. Personal hygiene is another law which will require the reconstruction of the store to adhere. This will help to provide the hygienic condition, where the people working on site will be going for the short and long calls (Hughes, Murdoch, champion, 2015, p.31). In addition, this law will be able to state the state of the food and water which the people will be taking. Environmental protection laws are another set of rules which the building will need to apply and adhere to. These laws will state the relation of the structure with the existing environmental structure (Hughes, Murdoch, champion, 2015, p.71). For instance, in the extension of the different parts, the tree on the location can only be cut on the unavoidable circumstances. Other elements of the environment will need to be protected and the responsible personnel will have to make the application to get the necessary permit that they will protect the environment from the concerned authority. In addition, since this is a renovation works, the contravtor should be able to appky to the laws of drainage and especially when they uave to revonnect theor drainage to the existing one. According to the laws, the contractor should be able to state the way he or she would interfere with the functionality of existing drainage system if any. In addition, the laws require for temporary drainage system which is functional. The contractor should be able to make sure that the designs of the drainage is able to comply with the laws and therefore able to enhance the personal safety of the people. On-site Safety laws will enhance the safety of the people working on site. These laws will be able to touch on the different personal usage of tools and the need to have the proper protection wear for the people on site (Stephenson, 2012, p. 35). In addition, the responsible personnel and companies should be able to state their commitment in ensuring proper safety for all the people on site. The personal safety rules will include any relevant signing on different locations as well as the demarcation. Proper trainings for the workers is also part of the personal safety requirements which the construction site will have to adhere to. This will ensure that the workers are able to minimize the accidents on site. In addition, route access laws are others which the reconstruction of the building will have to comply with (Punmia, 2014, safety (Stephenson, 2012, p. 67). This will help to make sure that the extensions which will be made do not interfere with the existing routing. Moreover, the routing in the building will help to ensure that the different construction materials are able to move freely. The clear spacing for the materials on site should be achieved in order to minimize the accidents on the site. Lastly, since the works involves the reconstruction and renovation, fire safety rules have to be observed. The reconstruction will have to ensure that the proper fire fighting equipment and measures are adhered. The existing power supply measures which are meant to ensure that they don't cause any accidents will be required and that r safety is in accordance with the existing laws. Lump sum contract Contracts are legal abiding rules between the client and contractor providing the specification and conditions for the construction works. One of the major contract which can apply on this type of construction is the Lump Sum or fixed price contract type. This contract is best suited for this project since it has clear specification and the duration for the completion of the activities can be done. In this type of contract, the builder or contractor is able to assume all the risks related to the construction works. The abrupt changes on any work on site will be assumed by the contractor at any given time. Additionally, on this contract, full amount for all works is specified and any changes will not be presented to the client for additional cost incurred (Hughes, Murdoch, champion, 2015, p. 79). The defined works which has to be carriecontracts this project requires this type of contract. The renovation of the store will be carried out for a specific period and less interference with work will be required (Haidar, 2011, p. 54). This will prompt for use of this type of contract where the contractor has full control of the activities (Punmia, 2014, p. 67). The contractor will enhance the control of risks and ensuring that they do not go overboard of the stated amount. In the specification, the contract has to include the costs of the risks which he or she might incur since the contract will be unable to change once signed. This ensures that the contractor will be able to finish the stipulated work on the stipulated time. Cost plus contract. Cost plus contract is another type of contract which can be applied on this renovation construction activity. According to this contract, the client and the contractor has some specification which they have to carry out. On this contract, the actual costs, purchases or other expenses are negotiated through and the payments for the specific activities are agreed upon. Moreover, in terms of the risks, the costs of the risks will be shared according to the specific activities which the parties have agreed upon. In this contract, special information must be included on what different parties has to undertake and when they are expected to complete their work. This is because their completion will determine when others will have to start on their work (Haidar, 2011, p. 54). The negotiated price in the contract must include the contractors overhead costs and the profits. The risks will be in accordance with the density and level of activities which the parties are undertaking. The clients a s well has some risks which he or she has to assume. The clients has to select different contractors for the different activities. The risks will therefore be shared among the available contractors and the client according to the specified responsibility. The more the responsibility a contractor or client has the more the risks they bare according to the contracts specification. References Hughes, W., Murdoch, J. R., Champion, R. (2015). Construction contracts: law and management. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=981118. International federation of accountants. (2001). Construction contracts. New York, N.Y., International Federation of Accountants. Stephenson, D. A. (2012). Arbitration Practice in Construction Contracts. Hoboken, Spon Press. https://public.eblib.com/choice/publicfullrecord.aspx?p=180989. Punmia DR. B.C. (2014). A text book of Production Planning and Management. Haidar, A. D. (2011). Global claims in construction. London, Springer. https://public.eblib.com/choice/publicfullrecord.aspx?p=799017.
Thursday, November 28, 2019
Jim Rohn free essay sample
After watching a video of Jim Rohn ââ¬Å"Living an Exceptional Lifeâ⬠and understanding the whole and main concept of this video, I seem to better my living lots. Jim Rohn, the man many consider to be Americas Foremost Business Philosopher, shared his success philosophies and principles for over 46 years, with more than 6,000 audiences and over five million people worldwide, and his rags to riches story played a large part in his work, which influenced others in the personal development industry. Undoubtedly, after watching and understanding the principle theory of living an exceptional life, the dark sky and cloud of negative thoughts hang over my head has already been flown away. There is a likely probability that somewhere along the line of our personal growth and development that weve been led to believe that in order to make anything of ourselves, we must make great achievements. Fortunately, that belief is false. We will write a custom essay sample on Jim Rohn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Living an Exceptional Life by Jim Rohn explains in great detail that you can still become an exceptional individual just by doing simple, everyday things. Over time, our simple efforts will lead to enormous progress, creating a life that others will admire us for. We now play the world game, and itââ¬â¢s not just the competition. So now we are got to be ready to cash in on the opportunity, and we are also got to be ready for the competition. For both opportunity and competition are very important for us. Also, we have to learn more than one skill if we want economic safety for the future, especially this century, we need more than one skill and learn more than one language. Success is not something we pursue. Itââ¬â¢s what we attract by becoming attractive; by becoming attractive to the market place, we need to have multiple skills and multiple languages. Moreover, organizing simply means getting people to work together, and we need to interdependent with others as well. We have three parts in communication, showing someone how a job works, showing someone how the business works, and showing how someone increases income. All in all, the theory of the living an exceptional life is crucially important to me personally since it provides valuable profound sources for understanding and fundamental knowledge which is a solid basis to allow me to come out with creative solutions to tough problems and to live my life in an effective way step-by-step and day-by-day. Without realizing the whole concept of living an exceptional life, it is the same as building a house without foundations and it is like trees without roots, so easily fragile in a stormy day. The aftermath which is overcome and gone through were and are possible rooted in all my efforts and drops of sweat. What I am confronting every single day is the way I consider thing in different way. The thing which is significantly to take into consideration is that I sometime come up with the impossible perspective toward some kinds of problem. However, from the very moment, I know exactly and clearly that the way I view one thing actually influence the way of my thinking; meaning that, if I think positively toward the problem either big or small which I am facing, it will definitely be possible or turn positive. However, if I take problem into my bad consideration, it surely and clearly be impossible and becomes the whole bad picture for me to deal with those problem effectively and efficiency.
Monday, November 25, 2019
Helicopter Aerodynamics essays
Helicopter Aerodynamics essays Helicopters are the most versatile aircraft today because of their ability to use three-dimensional space. Their flexibility allows them to fly backwards, hover, and rotate in air. This makes helicopters a lot more complicated than other aircraft aerodynamically and from a pilots point of view. A modern helicopters power source comes from a turbo-shaft engine, which does not produce thrust. Instead they create mechanical power to drive a shaft that connects to the main rotor. The shape of the turbine blades determines whether thrust is used to drive a shaft, or if most of the thrust is used to propel the aircraft and send a small amount of drive power to the compressor. In helicopters they are used the drive the shaft. These engines are light, powerful, and economical. To get the power from the turbo-shaft engine to the main rotor, a gearbox transfers the engine power to a transmission. The transmission reduces the revolutions per minute (RPM) from thousands to one-hundreds. This increases the torque so it can be accepted by the rotor system. The transmission gives direct power to the rotors. The tail rotor is powered the same way. Once the main rotor is in motion is acts as a wing to create lift. The rotor wings on a helicopter are shaped the same as an airfoil on an airplane, but a lot narrower so they can spin faster. If the rotor wings are rotated to give a slight angle of attack lift is created. When the helicopter leaves the ground the body will spin with the rotor because there is no counter acting force. This is where the tail rotor comes in. The tail rotor produces sideways thrust that counteracts the engines ability to spin the body. To control the helicopter both rotors have to be adjustable. Symmetrical airfoils have identical upper and lower surfaces. They are suited to helicopters because they have almost no center of pressure travel. Travel remains constant under different angles of attack, a...
Thursday, November 21, 2019
Management Principles Essay Example | Topics and Well Written Essays - 500 words
Management Principles - Essay Example Todayââ¬â¢s organisations provide immense opportunities for employees to learn and grow. These organisations contribute significantly towards growth and betterment of the society. Todayââ¬â¢s organisations work on team-based structures and give much importance to human capital. Organisations function well on strong information and technology framework. Moreover, organisations give much importance to the wellbeing of their employees by focusing on work-life balance (Schermerhorn, 2010). Organisations accomplish these by employing able managers. A manager is the person responsible for achieving specific goals through people through activities like coaching, mentoring, facilitating, planning, monitoring and controlling. Therefore, a manager has administrative functions and leadership functions in an organisation. Managers can be of various types depending upon their tasks. Different types of managers include line managers, facilities managers, security managers, general managers o r functional managers (Parsloe, 2004). Managers are responsible for a variety of activities and functions like performance management, employee motivation, customer satisfaction, as well as production activities and quality management. These functions constitute the management process.
Wednesday, November 20, 2019
Assignment Example | Topics and Well Written Essays - 1000 words - 35
Assignment Example In addition, surgeries and medical therapies prevent cancer in patients who are at a high risk of getting cancer due to their genes. There are women who opt to undergo mastectomy even before they get the cancer because some of their close relatives have breast cancer (Eccles, 2011). Immunizations are important in protecting people from viral infections like hepatitis B, which increases risks of liver cancer, and HPV, which is responsible for cervical cancer. Moreover, people should lead healthy lifestyles by exercising regularly, eating healthy diets and avoiding tobacco. High cholesterols associated with unhealthy diets and not exercising leads to high estrogen levels, which may cause breast cancer and tobacco causes lung cancer. People should also avoid long exposure to the sun and x-rays as this may cause skin cancer (Eccles, 2011). Breast cancer starts in the breastââ¬â¢s tissues. Genes, family history, early onset of menstrual cycle or late menopause and other factors like gender and age are the causes of breast cancer. Its symptoms include fluid coming out of the nipples or lumps. It is tested using MRI, ultrasound or biopsy. Treatments include mastectomy, lumpectomy, chemotherapy and radiation therapy (A.D.A.M, 2013). Prostate cancer starts in the prostate glands around the urethra. African American men and men over 60 years of age have a high risk of getting prostate cancer. Symptoms appear later as the cancer grows larger and they include leaking urine, blood in urine and slow urinary system. Testing is done using MRI, scans and biopsy. It is treated using surgery and radiation therapy (A.D.A.M, 2013). Cervical cancer starts at the cervical cells. Women with multiple sexual partners and those who started having sex at an early age have a higher risk of getting cervical cancer. Symptoms include heavy menstruation, vaginal discharge and abnormal vaginal bleeding. Pap smear, con biopsy and cervix magnification detect cervical cancer.
Monday, November 18, 2019
Historical reference to U.S. counter-terrorism practices, and how Essay
Historical reference to U.S. counter-terrorism practices, and how these practices have been developed - Essay Example Two sections, besides the introductory one, deal with key issues in crafting the US counterterrorism strategies, while the third section lays a particular emphasis on the current approach to countering acts of terror and terrorist networks. Thus, the final section discusses the strengths and weaknesses of the present-day US counterterrorism policy and draws a conclusion about its effectiveness. Introduction As a general rule, terrorism is unsusceptible to exact definition insofar as certain interpretations could justify violence, especially actions conducted under the banner of politics, which is otherwise unacceptable (White, 2012). Thus, as White (2012) states, terrorism denotes different things to different people, being called either revolutionary war or crime in one or another period of history. On the other hand, according to White (2012), terrorism itself, along with the counter-terrorist responses, are practices that have always been in transition; while Ambassador Michael Sh eehan (retd) points out that terrorism is both provoked and sustained by technological progress, development and, perhaps most notably, globalization (Alexander & Kraft, 2008). In that regard, the smaller the world has become, the more capable terrorists would appear ââ¬â whether in terms of communication, travel, funding, or weaponry (Alexander & Kraft, 2008). The advent of global-oriented terrorism in the 1990s, being represented first and foremost by Islamic Jihad- and al-Qaeda-led activities worldwide, appears a powerful argument in favor of that statement (Anderson and Sloan, 2009). In his foreword to Evolution of US Counterterrorism Policy, Ambassador Sheehan (retd) concluded that the US counterterrorism policies generally present a perspective on the evolution of terrorism itself (Alexander & Kraft, 2008). Being largely preoccupied with traditional interstate conflict and counterinsurgency, the US national security establishment first recognized the terrorist threat in th e early 1970s; while the increasing frequency, considerably extended reach and magnified lethality of terrorist attacks in the 1980s and 1990s up to the post 9/11 era, firmly shifted the focus of attention on terrorism in order to become US national security policyââ¬â¢s top priority (Sheehan in Alexander & Kraft, 2008). Correspondingly, the US counter-terrorist responses and tactics reflected the growing complexity of terrorist threat worldwide, including weapons of mass destruction, cyber-terrorism, etc. (Lia, 2003). The Times of Blissful Ignorance There have been numerous acts of terrorism across the world in modern times, but the United States became a prime terrorist target as late as the 1980s; until then, the term terrorism had been applied to various groups, including revolutionaries, anarchists, nationalists and violent left-wing activists, who mainly targeted European citizens and governments (White, 2012). As the meaning of terrorism fluctuated over time, the forms of terrorist activity also fluctuated between group violence, rioting and guerilla warfare (White, 2012). In turn, the tactics employed by terrorist organizations varied from kidnapping to assassinations and bombings, including suicide ones. The attack on the
Friday, November 15, 2019
The Professional-Client Relationship Analysis
The Professional-Client Relationship Analysis Assignment Question: The professional-client/service-user relationship is expected to be objective and detached (Storr, 1989). Discuss this statement and other potentially stereotypical assertions we affix to the profession. Profession is a vocation or an occupation based on an educational training. It also requires a degree in that professional field. For example, teaching is considered to be a profession because it has both an educational training and a degree. The word profession comes from the Latin word professio which means a public declaration with the force of a promise. This means that the profession first presents itself to society as a social benefit and then society accepts the profession, expecting and trusting it to serve some important social goal. In fact, The Australian Council of Professions defines a profession as; a disciplined group of individuals who adhere to high ethical standards and uphold themselves to, and are accepted by, the public as possessing special knowledge and skills in a widely recognised, organised body of learning derived from education and training at a high level, and who are prepared to exercise this knowledge and these skills in the interest of others. The professional-client relationship, as Storr stated, is expected to be objective and detached. In fact, theories of the helping process that follows the medical paradigm have presented the ideal worker as an objective, clinical detached and knowledgeable professional. The relationship has to be objective and detached because a professional is someone whose efforts or actions are only intended to attain or accomplish a purpose or goal without any emotional involvement. For example, a doctors efforts are to cure the patients health without any personal feelings involved. In fact, if a worker expresses his real emotional feelings towards his clients, then he is considered to be unprofessional. The relationship between a professional and a client may be defined by boundaries. These boundaries make the relationship both professional and safe for the client. Paraphrasing Marilyn Peterson, from her book At Personal Risk, these boundaries are the limits that allow a safe connection between the professional and the client based on the clients needs. The clients needs should always come first. The workers personal values or biases should be prevented from their ethical decision-making. This is because, if their values enter their decision-making process, their personal views or needs would begin to govern or shape the therapeutic intervention. Therefore, in this situation the needs of the workers will be placed above the needs of their clients and the decisions will not be beneficial for the clients. Boundary can refer to the line that separates the self of the client and the self of the professional. Professionals should not touch or hug their clients because if this happens, the professional-client relationship would begin to diminish. Regardless of who initiates the touch or hug, the client or professional may then perceive the relationship as one between friends whether intended or not. Professionals should avoid becoming friends with clients and should not socialize with them. The need for professional boundaries is rooted in the power imbalance that exists between the professional and the client. This power imbalance exists because the professional has skills, expertise and knowledge that the clients do not posses and they need. This means that the client depends on and trusts the professional to do only good and not cause harm. In other words the client believes and has faith that the workers, while in their professional role, will fulfill their ethical obligations of bene ficence and non-malfeasance. Also, this power arises due to the clients disclosure of personal information. However, despite all this, professionals are human beings working with other human beings. There are days when they are tired and stressed, and as a result, their ethical decision-making may not be good as it is when they are not stressed. They may cross boundaries inadvertently or their clients may innocently push the boundaries. Nevertheless, it is the professional responsibility to maintain or re-implement boundaries and they must take responsibility for their actions. Stereotype is a belief or opinion that people in a society create on something or someone. Due to these stereotypes, many societies believe that in order to be a professional, one has to obtain an educational training and a degree in that professional field as already mentioned. Therefore, a professional is perceived as someone who goes to university, studies hard, obtains a degree and enjoys a comfortable salary. Such occupations that are considered to be professions to society are medicine, dentistry, law, engineering, architecture, social work, nursing, accountancy and teaching. However, there are occupations that are not considered to be professions but in my opinion they should be. For example, builders and plumbers are not considered as professionals because they do not have a high educational training like the others mentioned. However, in my opinion they should be considered as professions. This is because to be a builder or a plumber one should have a certain knowledge and s kill in order to bulid an entire building or to install and repair pipes. Furthermore, both builders and plumbers are really necessary in society. Therefore, I think that they should be considered as professions even though they do not have a high educational training and a degree. In addition, those occupations that are considered to be professions are not really that professional in my opinion. Workers are considered to be professionals because they have the knowledge and skill to cure their patients, however there are other things that should be considered. For example, usually doctors are not friendly and sometimes, especially in hospitals they have the habit to talk with nurses about patients in medical words. This may make the patients feel uncomfortable because they know that they are talking about them and they may not understand these medical words. In my opinion this is not professional. I think professionals should first make their clients feel comfortable as possible. Workers are required to choose between their personal and professional self during their work. Obviously, professionals have to choose the professional self in order to be professional. However, in my opinion by interacting the personal and the professional self together, one will develop a real skill. Professionals should help their clients in the most important and meaningful way they can. I think that there is nothing wrong if professionals show their feelings and express them to their clients. Professionals should respond in a personal way but at the same time carry out their professional function. In fact the interactional practice theory suggests that the helping person is effective only when able to synthesise real feelings with professional function. Without such a synthesis the worker appears as an unspontaneous, guarded professional who is unwilling to allow the clients access to the workers feelings. Clients do not need a perfect worker but they require someone who cares d eeply about their success and improvement. Usually, the clients are more likely to see the worker as a real human person rather than a mechanical. If the worker shows no sign of humanity, the client will either constantly test to find flows in the facade or idealise the worker as the answer to all problems. The client who does not know at all times where the worker stands will have trouble trusting that worker. Another way in which sharing the workers feelings can be helpful in a relationship is when the effect is directly related to the content of the work as when the worker has had a life experience similar to that of the client. Self-disclosure of personal experiences and feelings when handled and interacted with the professional function can promote client growth. The professional-client relationship raises many critical argumments. In fact there are also many films created purposely to criticse the boundaries of the relationship between professionals and clients. Good Will Hunting is an example of one of these films. In this film what attracted me the most is the relationship between Will Hunter and the psychologist Sean Macguire. Although Will was unaware, blamed himself for his unhappy upbringing life and so he needed help from a psychologist to find direction in his life. In their relationship, Macguire was suppose to be objective and detached. However, this did not happen. Macguire, shared personal information about with Will about his wife and that he was too a victim of child abuse.
Wednesday, November 13, 2019
Shakespeares As You Like It - Rosalind and Celia Essay -- Shakespeare
As You Like It - Rosalind and Celia à à à à à A search for feminist criticism on William Shakespeare's comedy, As You Like It, uncovers a range of different aspects of the play and its players, but none is as well represented as the nature and dynamics of the relationship between Rosalind and Celia. Among other topics are cross dressing or female transvestism and male self-fashioning, which extrapolates on the mode of dress being an identity. A feminist view on Shakespeare examines the poet's defense of virtue in the play. Quite a few articles focus on Rosalind alone. These varyingly discuss Rosalind in relation to gender issues, romantic power, eroticism, specific performances of actresses portraying Rosalind as well as one piece which questions Rosalind's very existence. But the most cohesive and edifying critical writings delve the depths of the relationship between Rosalind and Celia. à Most criticisms that include Celia, agree that Celia holds the power on the stage during Act I. In Clare Calvo's article she asks the question "Is it really Rosalind who moves the play" (95). She questions the long accepted opinion that Rosalind is the heroine not only in As You Like It, but is the epitome of all of Shakespeare's comic heroines (94). Calvo gives equal accolades to Celia and her important friendship with Rosalind and to Celia's initiative, decision and capacity for action"(95). She explores the diminishing of Celia in order to elevate Rosalind to mythical proportions in both feminist and non-feminist criticism (95). In Calvo's words, " the interest aroused by the figure of Rosalind has tended to eclipse the importance of other characters"(92). à Calvo concentrates on the friendship between Rosalind and Celia ... ...hers of English Studies 56 (1991 Sept): 5 - 11. Martin, Louis. "As She Liked It: Rosalind as Subject." Pennsylvania English 22,1 - 2 (2000 Fall-Spring):91 - 96. Shakespeare, William. "As You Like It." The Norton Shakespeare Comedies. Ed. Stephen Greenblatt et al. New York: Norton, 1997. 594-651. Shaw, Fiona, and Juliet Stevenson. "Celia and Rosalind in As You Like It." Jackson, Russell ed. intro., Robert Smallwood ed. Players of Shakespeare II: Further Essays in Shakespearean Performance. New York: Cambridge UP, 1988. 55 - 71. Tvordi, Jessica. "Female Alliance and the Construction of Homoeroticism in As You Like It and Twelfth Night." Frye, Susan ed. and intro., Robertson, Karen ed. and intro., Howard, Jean E. after word; Maids and Mistresses, Cousins and Queens: Women's alliances in Early Modern England. New York: Oxford UP, 1999. 114 - 130. Ã
Monday, November 11, 2019
Research Article Essay
Summarizing a Research Article Research articles use a standard format to clearly communicate information about an experiment. A research article usually has seven major sections: Title, Abstract, Introduction, Method, Results, Discussion, and References. Sometimes there are minor variations, such as a combined ââ¬ËResultsââ¬â¢ and ââ¬ËDiscussionââ¬â¢ section, or an overall General Discussion section in which multiple experiments are presented in one article. Reading the Article Allow enough time. Allot at least half the time that you spend on this assignment to reading and understanding the article. Before you can write about the research, you have to understand it. This takes more time than most students realize. Does the authorââ¬â¢s study make sense to you in lay terms (could you explain the study to your roommate)? When you can clearly explain the study in your own words, then you are ready to write about it. Hereââ¬â¢s how to proceed. Scan the article first. If you try to read a new article from start to finish, youââ¬â¢ll get bogged down in detail. Instead, use your knowledge of APA format to find the main points. Briefly look at each section to identify: â⬠¢ the research question and reason for the study (stated in the Introduction) the hypothesis or hypotheses tested (Introduction) how the hypothesis was tested (Method) the findings (Results, including tables and figures) how the findings were interpreted (Discussion) Underline key sentences or write the key point (e. g. , hypothesis, design) of each paragraph in the margin. Although the abstract can help you to identify the main points, you cannot rely on it exclusively, because it contains highly condensed information. Read for depth, read interactively. After you have highlighted the main points, read each section several times. As you read, ask yourself these questions: â⬠¢ How does the design of the study address the question posed? What are the controls for each experiment? How convincing are the results? Are any of the results surprising? What does this study contribute toward answering the original question? What aspects of the original question remain unanswered? Plagiarism. Plagiarism is always a risk when summarizing someone elseââ¬â¢s work. To avoid it: â⬠¢ Take notes in your own words. Avoid writing complete sentences when note-taking. Summarize points in your own words. If you find yourself sticking closely to the original language and making only minor changes to the wording, then you probably donââ¬â¢t understand the study. Writing the Summary Like an abstract in a published research article, the purpose of an article summary is to give the reader a brief, structured overview of the study. To write a good summary, identify what information is important and condense that information for your reader. The better you understand a subject, the easier it is to explain it thoroughly and briefly. Write a first draft. Use the same order as in the article itself. The number of suggested sentences given in parentheses below is only a rough guideline for the relative length of each section. Adjust the length accordingly depending on the content of your particular article. â⬠¢ State the research question and explain why it is interesting (1 sentence). â⬠¢ State the hypothesis/hypotheses tested (1 sentence). â⬠¢ Briefly describe the methods (design, participants, materials, procedure, what was manipulated [independent variables], what was measured [dependent variables], how data were analyzed (13 sentences). Describe the results. What differences were significant? (1-3 sentences). â⬠¢ Explain the key implications of the results. Avoid overstating the importance of the findings (1 sentence). â⬠¢ The results, and the interpretation of the results, should relate directly to the hypothesis. For the first draft, focus on content, not length (it will probably be too long). Condense later as needed. Try writing about the hypotheses, methods and results first, then about the introduction and discussion last. If you have trouble on one section, leave it for a while and try another. Edit for completeness and accuracy. Add information for completeness where necessary. More commonly, if you understand the article, you will need to cut redundant or less important information. Stay focused on the research question, be concise, and avoid generalities. The Methods summary is often the most difficult part to edit. See the questions under ââ¬ËReading interactivelyââ¬â¢ to help you decide what is important to include. Edit for style. Write to an intelligent, interested, naive, and slightly lazy audience (e. g. yourself, your classmates). Expect your readers to be interested, but donââ¬â¢t make them struggle to understand you. Include all the important details; donââ¬â¢t assume that they are already understood. â⬠¢ Eliminate wordiness, including most adverbs (ââ¬Å"veryâ⬠, ââ¬Å"clearlyâ⬠). ââ¬Å"The results clearly showed that there was no difference between the groupsâ⬠can be shortened to ââ¬Å"There was no significant difference betw een the groupsâ⬠. â⬠¢ Use specific, concrete language. Use precise language and cite specific examples to support assertions. Avoid vague references (e. g. ââ¬Å"this illustratesâ⬠should be ââ¬Å"this result illustratesâ⬠). â⬠¢ Use scientifically accurate language. For example, you cannot ââ¬Å"proveâ⬠hypotheses (especially with just one study). You ââ¬Å"supportâ⬠or ââ¬Å"fail to find support forâ⬠them. â⬠¢ Rely primarily on paraphrasing, not direct quotes. Direct quotes are seldom used in scientific writing. Instead, paraphrase what you have read. To give due credit for information that you paraphrase, cite the authorââ¬â¢s last name and the year of the study. â⬠¢ Re-read what you have written.
Friday, November 8, 2019
Higher Learning essays
Higher Learning essays John Singletons Higher Learning was not only an extremely entertaining film, but one that dealt with many real life issues, such as: importance of college education, sexuality, racism, and social equality. Although there are many troubles that are created in this very intense and dramatic movie, there are barely any significant answers. This movie takes place at Columbus University and it focuses on the lives of three freshmen that have just entered the school. Malik (Omar Epps) is an African-American track star who is habitually challenged by sixth year senior Fudge (Ice Cube) and his fair-opinioned political science teacher Mr. Phipps (Lawrence Fishburne). Then there is Kristen (Kristy Swanson), who is a beautiful Orange County girl that is hauled in by a lesbian (Jennifer Connelly) after she is raped by a social contact. And then there is Remy (Michael Rapaport), who is a white male from Idaho whose inability to fit in anywhere leads him to a group of white supremacists. Although there are three separate stories going on throughout the movie, they are consistently linked in the sense of adolescent students attempting to find their right place, but sometimes, just like in real life, going down the wrong and immoral path. Remy adapts this idea of hate against anybody who isnt a white supremacist, especially African-Americans, and it unavoidably leads to violence. Remy grows in the sense that he finds a belonging with a group, even though the group is morally wrong. In the beginning of the movie Remy had a hard time fitting in with anybody. After Kristen is raped, she characterizes the young people of todays modern world by becoming mesmerized with the unique and unfamiliar, which in this case is lesbianism. And Malik, like a majority of young people without a sense of direction, plays the blame game and thinks nothing is his fault, even though he is blatantly not giving his bes...
Wednesday, November 6, 2019
Liberation Of The Netherlands Essay
Liberation Of The Netherlands Essay Liberation Of The Netherlands Essay Liberation of the Netherlands ( 1944-1945) Leaders: German leader Johannes blaskowitz : was a German general during World War .Blaskowitz remained in Holland he was suddenly recalled and ordered to attack. Blaskowitz was subsequently transferred to Holland. Blaskowitz allowed Allied airdrops of food and medicine to the Dutch civilian population.On May 5, Blaskowitz was summoned to surrender the German forces in the Netherlands Blaskowitz surrenders to the Canadians. Johannes Blaskowitz - Jewish Virtual Library Canadian leader Charles Foulkes: British-Canadian soldier, and an officer of The Royal Canadian Regiment. On 5 May 1945, Foulkes summoned German General Blaskowitz to the surrender of German forces in the Netherlands. Juno Beach Centre - Lieutenant-General Charles Foulkes Primary sources : Journal about the Netherlands in English. The Dutch Famine of 1944ââ¬â45: Mortality and Morbidity in Past and ... Youtube: 1. Liberation of Holland 2. The Liberation of the Netherlands 3. Liberation of the Netherlands Liberation of the Netherlands The liberation of the Netherlands from September 1944 to April 1945 played a key role in the ending of the 2nd world war. The first Canadian Army had a key role in the liberation of the Dutch people, they had suffered terrible hunger and hardship under the increasingly desperate German occupiers. The First Canadian Army had a leading role in opening the Belgium and the Netherland's Scheldt estuary (tidal rives) , gave way to the port of Antwerp .Which supplied the allied armies. They continued their push towards Germany to defeat Adolf Halter's forces and free western Europe from four years of Nazi occupation. Add picture here ( map of Netherlands) Canada's Role In Liberation The Netherlands Canadian forces played an important role in liberating the Netherlands. Canadians who landed on D-Day fought battles throughout Europe. The Canadians orders were to push the German troops occupying the northeast back to the sea and to drive German troops in the west back in to Germany. the advance was halted on April 12, because of concern for the well-being of citizens in were the western Netherlands. they were being starved for months running the risk of having their country flooded if the Germans were to open the dykes. On April 28 th the Canadians were given permitted to give supplies which entered the western of Netherlands and ended the " Hunger winter". No part of the western Europe was liberated at a bitter time then the Netherlands. The Dutch people were very appreciation of the Canadians as they feed them one town at a time. The Dutch were so happy that on many rooftops they would say " Thanks you Canadians. " In honor of the Canadians and there greatly appreciated effort . The Dutch donated 10,000 tulips bulls to Canada for the National Capital Region annually since the war. maybe add about the royals. Dutch Famine 1944 The Dutch famine of the 1944-1945. known as the " Hunger winter" in Dutch was a famine that took place in the German_ occupied part of the Netherlands especially in the densely populated western provinces. A German blockade cut off food and fuel shipments from farm areas to punish the reluctance of the Dutch to aid the Nazi war effort. Some 4.5 million were affected and some survived by eating their tulip bubs. About 22,000 died because of the famine. most vulnerable according to the death reports were elderly men, women and children. Liberation of Holland Liberation of Holland, WW II begun by American troops who entered Maastricht on September 13, 1944; British Troops also played a major part in liberating southern Holland along their advance
Monday, November 4, 2019
The future of virtual reality Essay Example | Topics and Well Written Essays - 250 words
The future of virtual reality - Essay Example The virtual reality has provided a better way of detecting design problems at an early stage of development, which allows for correction before it is too late (Lu, 2007). The future for virtual reality is currently getting bigger. Plans are underway to establish virtual offices to carry out business transaction. Starting a business will not be limited to processing physical locations to carrying out business. The whole business environment would be virtual making it cost effective and very efficient (Lu, 2007). The virtual reality has generated to the establishment of virtual worlds. There are companies that favor virtual world and use it to hold their meetings. The virtual world brings people based in various locations into a single virtual place. It has provided a minimum cost solution to the alternative physical movements from one place to another. Virtual reality will take over the business environment according to its way of development currently. According to the current, to the innovations on going, it would be difficult to carry out business out side the virtual reality. In conclusion, the virtual reality is the future of conducting business (Lu,
Friday, November 1, 2019
Summary of fixed income securities Essay Example | Topics and Well Written Essays - 1250 words
Summary of fixed income securities - Essay Example Debt securities have two essential components namely interest and principle. Fixed income securities which fall in the category of debt includes bonds, mortgage-backed securities, asset-backed securities and bank loans. Preferred stock obligations can be defined as the stock in which the investors gain ownership interests in an organization. Fixed dividends are paid to the stock holders out of the profits which are earned by the company. Preferred stock holders are different from the common stock holders as they do not have voting rights. Preferred stock holders only can realize fixed dividends at periodical intervals. However, preference stock holders are given more priority when it comes to payment of dividends as compared to common stock holders. If a company becomes bankrupt, the obligations to preference stock holders are cleared off first. Considering such aspects associated with preferred stock, they are termed as form of equity having characteristic features which are similar to bonds (Barnhill Jr and Maxwell 347). Treasury bonds- They are also referred to as government bonds as the federal government of a nation issues such bonds. The government is expected not to default the payments associated with such bonds. Hence, the risks associated with such bonds are perceived to be low. However, since the price of such bonds may fall if the rate of interest rises, they are not completely riskless. Corporate bonds- Such bonds are issued by business organizations. Unlike government bonds, corporate bonds are exposed to high default risks. If the issuing company does not earn adequate profits or is suffering huge losses, it may not be able to make timely payments to the bondholders. The default risks which are associated with the bonds may range on the basis of the characteristics of the company and the terms of the bond. Such default risks are
Wednesday, October 30, 2019
Response paper Essay Example | Topics and Well Written Essays - 250 words - 21
Response paper - Essay Example The value of hemopure at $ 800 is justifiable based on the foundations of psychological pricing. It would be morally wrong to price the product like the Oxyglobin. Andy was wrong to consider first revenues to be obtained would greatly facilitate to the launch of Oxyglobin (Harvard Business School 1). As the president for veterinary Products, Andy Wright had the task of deciding how best the sale and distribution of Oxyglobin was to be conducted. Effective distribution was to be determined by existing distribution practices for products in the veterinary market. The distribution would be local, national or regional. In 1997, the sales team made sales worth $1.2 billion (Harvard Business School 11). The sales were made to 200 independent distributors, two of which were national in scope (within United States), eighteen were regional (New England) and 180 local distributors (e.g., Metropolitan Boston.). Sales representatives, trade publications and shows were also used to promote sales (Harvard Business School 11). These measures were expected to maximize the sales of Oxyglobin to the
Monday, October 28, 2019
Development Phase Essay Example for Free
Development Phase Essay In our group we started to develop the life of Billy Johnson and his triumph to becoming a war hero. Billy is an over confidante young man whom decides to join the war due to all the advertisement and belief form his father. Billy is convinced by propaganda that war will bring him loads of girls, fame and fortune and is gullible enough to take the risk and put his life on the line for un-thought of consequences. Unfortunately for Billy, little does he know that this decision will lead him to his cowardly death in the depth of the war. In my group we focused on showing how serious war can be and how you can be extremely hyped up and all of a sudden, that hype is shattered at the sounds of bullets blazing overhead. We used many elements of drama to express and enhance our piece. We started off our piece by having the whole family at the dinner table and the father (Umar) hands out the notice to Billy (me). This automatically kick starts Billys thoughts of becoming a hero and makes himself believe that he is unstoppable. Billys mum (Zeynap) and his younger sister (Marion) are shocked at the thought of Billy going into war especially at a young age of 16. This scene develops many emotions because the family are shocked but also disappointed at the father for filling Billys head with false hope. This starts off the reality of war because people dont think about the casualties war can bring upon us. In Billys eyes it is a chance to become a real man and prove his mother and sister wrong that he can succeed and become a war hero. To show the different emotions flowing through each characters mind, we used thought tracking. We used this technique because we felt it is the best way for a character to express their feelings. Each member of the family expressed how they felt about Billy going to war so it was a good idea because the audience could get some information about the current mood of each character. In the second scene Billy went over to his mate Jamess (Umar) house to try and convince him to join the army as well. This scene shows how Billy is too over confidante at the thought of war and it makes James see that Billy has his head in the clouds. James tries to remind Billy how dangerous war can be but Billy is too consistent on becoming a war hero. After a matter of convincing, Billy eventually manages to get James to agree a chance to become famous and join Billys side on the battlefield. This scene shows how people can be peer-pressured into activities and how your friends word isnt always correct than your gut feeling. In the third scene we have Billy and James signing up for war. This scene was rather interesting because you can clearly see that Billy is really excited but James is rather doubtful at the thought of survival. Billy has to lie about his age to get signed up but it doesnt really matter to Billy because his cockiness seems to get the better of him as he lies through his teeth. When he sees how nervous James is he decides to wait and encourage James to sign up. Then as Billy urges James forward, James has a monologue, which explains to the audience that James only wants to help people, not kill them. I think that Umar played this part of the scene very well because he reaches out and really touch the audience with his emotions towards war. In the monologue James shows how he is scared and nervous about going to war and is really re-thinking signing up. Unfortunately for him Billy is too focused on getting them both to war so poor James doesnt really have a chance to tell Billy his feelings. The forth scene was a very intense scene. This scene takes place on the boat, which our brave soldiers are heading off to war. We introduce a new character in this scene. Matthew (Zeynap) is a rather brave and confidante character, mostly a resemblance to Billy. Matthew approaches the free seat next to James but is rudely told to go away by a very frustrated James. Billy lets him sit down and Matthew and Billy begin to talk about how Great War will be. Then suddenly James snaps back to reality and starts to state the obvious about how dangerous war can and will be. Billy tries to calm James down but to no avail. This scene was very affective because the scene was quite to start of with then James starts to shout and it livens up the tempo. As James exits the scene, both Matthew and Billy are left awkwardly deep in their thoughts. In our fifth scene we were situated in a crosscutting dill-lemma. In one scene we had James and Billy back to back in the trenches showing how scared they were and how terrified they both looked. On the other hand we had the mother and little sister back at home thinking about the two boys and how reminding themselves how safe they will be. This scene helped to emprise our true emotions towards war and how war can literally make or break you. The family scene was focused on how positive the war will be and how both family members had full faith In Billy and his courage to succeed. The mother was reassuring the little daughter that Billy will be safe and he will come back a real man. Then we go and look at the two boys in the trenches. You can see that both of them are terrified at the thought of war and will become emotionally depressed. We tried to use the technique of limiting words to try and make the scene more affective because the audience would see my the facial gestures that these two boys are really terrified and may regret the thought of joining the war. Throughout this scene it is clear the audience that everybody is human and even the strongest soldier can even get scared at the sight of men screaming and dieing before their very own eyes. Our sixth scene was the most emotional and exciting scene. In the scene Billy falls to his cowardly death. We tried to make this scene as emotional and touching to the audience because they see the fear in Billy. This scene starts off by Billy asking his fellow soldiers, was it the right decision going to war. James shoots back at him by reminding Billy that this was all his idea and he should face the music. As the cornel (Marion) notifies that its time to shape up and head into the battlefield, every soldier holds their breath, and charges for what could be their last few minutes on this Earth. But then all the focus turns to a whining, shameless Billy Johnson. After all his courage able talk, Billy whimpers in the corner of the trench, unwilling to charge. His cornel shouts at Billy and tells him to get up immediately. Billy refuses and back talks. This shocking coward ness form a soldier leads to Billys cowardly death. This scene proves to the audience that even the most cockily people can be overpowered by fear. It made me really feel for Billy as I played this scene because his father encouraged him that war will make him a hero. It made me realise that Billy was just a young boy trying to impress his family and make a small difference in this world. As Billys life ends, the next scene shows the after shock of this disgusting news. Our final scene shows how the thought of never hearing a family members voice, touching their skin or even smelly their scent can make you wish death upon you. This scene was very emotional because you can see how upset and distraught the familys reactions were towards Billys death. These sorts of moments will always be remembered as emotional crashes in out lives. It makes us realise that you got to hold onto and be grateful for what you have because you dont know what you have until its gone. In this project I have learnt a lot about the affects of war, the ups and downs and most importantly the way the human mind functions. This play made me realise that not everything is as exciting or rewarding as its said to be and we should think fully through our decisions before we make them.
Saturday, October 26, 2019
Classification Essay: Three Types of Friends :: Classification Essay
à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à In life we come across many people. Some will hate us while others will adore us. The ones who hate us can be referred to as enemies and the ones who show us adoration are referred to as friends. There are three types of friends. They are the aquaintinces we make in school, the friends we loose as one grows, and best friends who may stray, but never too far away. à à à à à First of all, there are those friends that are only seen in school. Seeing them on the street is like they are not even there. One may have known them throughout their whole school career, but have never talked to them outside of school. These school aqquaintinces are nice people to talk to , but there is never an effort to do anything more than that. These friends are good because there are never any chances to take with them. One just talks to them and then they go on their merry way. These school aqquaintinces are the peopl who are talked to about different hoobies and class studies. Not ones personal life. School aquaitnices are the people that one will not see for the first time until the schools ten year reunion. à à à à à Second, there are former friends. These are the ones taht grew up in ones neighborhood and moved away. These are the friends who will bring back memories that people thoght were forgotten. One might be embarassed at first about seeing their former friend, but as soon as conversation begins all the embarassement will be a thing of the past. Former friends are the ones that little secrets about meaqningless ideas were told to as a child, or the person who spent countlerss nights at ones house sleeping over. These are the people that knew ones parents very well, almost as well as the friend was known. Tehen all of a sudden out of nowhere this former friend is never spoken again to for years. Former friends give a sense of oldness to a person. In the long run they are good to have and to talk to. à à à à à Finally, there are best friends who are the people that have been known all their lives or even just a few years. These friends regardless male or female can talk to a friend about anything on their mind. Many experiences have occured between two best friends or even a group of best friends. These kinds of friends share a common bnd that will last forever. Intimate secrets and special favors are all traits in which best friends can rely on each other for. Classification Essay: Three Types of Friends :: Classification Essay à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à In life we come across many people. Some will hate us while others will adore us. The ones who hate us can be referred to as enemies and the ones who show us adoration are referred to as friends. There are three types of friends. They are the aquaintinces we make in school, the friends we loose as one grows, and best friends who may stray, but never too far away. à à à à à First of all, there are those friends that are only seen in school. Seeing them on the street is like they are not even there. One may have known them throughout their whole school career, but have never talked to them outside of school. These school aqquaintinces are nice people to talk to , but there is never an effort to do anything more than that. These friends are good because there are never any chances to take with them. One just talks to them and then they go on their merry way. These school aqquaintinces are the peopl who are talked to about different hoobies and class studies. Not ones personal life. School aquaitnices are the people that one will not see for the first time until the schools ten year reunion. à à à à à Second, there are former friends. These are the ones taht grew up in ones neighborhood and moved away. These are the friends who will bring back memories that people thoght were forgotten. One might be embarassed at first about seeing their former friend, but as soon as conversation begins all the embarassement will be a thing of the past. Former friends are the ones that little secrets about meaqningless ideas were told to as a child, or the person who spent countlerss nights at ones house sleeping over. These are the people that knew ones parents very well, almost as well as the friend was known. Tehen all of a sudden out of nowhere this former friend is never spoken again to for years. Former friends give a sense of oldness to a person. In the long run they are good to have and to talk to. à à à à à Finally, there are best friends who are the people that have been known all their lives or even just a few years. These friends regardless male or female can talk to a friend about anything on their mind. Many experiences have occured between two best friends or even a group of best friends. These kinds of friends share a common bnd that will last forever. Intimate secrets and special favors are all traits in which best friends can rely on each other for.
Thursday, October 24, 2019
William Shakespeares Othello Essay -- William Shakespeare Othello Ess
William Shakespeare's Othello Every artist needs a subject to draw inspiration fromââ¬âan idea to develop into a masterpiece. Leonardo da Vinci had Madame Lisa to portray in paint. The Beach Boys had Rhonda to render in rhyme. And William Shakespeare had one of one hundred stories written by Giraldi Cinthio to help him create his masterpiece, Othello. Each artist creates his own interpretation from his source. Shakespeare transformed the core of Cinthioââ¬â¢s story into a tragedy. A tragedy is drama which depicts ââ¬Å"a public struggle between larger-than-life protagonists and universal forcesâ⬠(Glossary 175). A tragedy also involves a ââ¬Å"heroââ¬â¢s suffering and his consequent moments of tragic insight or knowledgeâ⬠(McJannet 1). Each subtle change, which Shakespeare adapts from his source, serves to turn an ordinary tale into an extraordinary tragedy. The changes Shakespeare makes create a ââ¬Å"larger-than-life protagonist.â⬠In Cinthioââ¬â¢s work, the Ensign falls in love with Disdemona. The Ensign tries every means available to woo her, yet he fails in every attempt. The Ensign ââ¬Å"imagined that the cause of his ill success was that Disdemona loved the Captain of the troopâ⬠(Cinthio 137). As a result, ââ¬Å"the love which [the Ensign] had borne the lady now changed into the bitterest hate, andâ⬠¦he devoted all his thought to plot the death of the Captain of the troop and to divert the affection of the Moor from Disdemonaâ⬠(Cinthio 137). Cinthioââ¬â¢s plot does not center on Othello, it is powered by Disdemona. Shakespeare makes a key change when creating his play. Shakespeare makes Othello the clear protagonist. Iagoââ¬â¢s plotting revolves around Othello. Not only does Othello pass Iago over for a rightly deserved position, but ââ¬Å"it is thought a... ...Michelangelo did with a chisel, so Shakespeare does with a pen. Shakespeare took Cinthioââ¬â¢s idea of a Moor. Shakespeare chipped away parts, and patched them back together, in a reconfiguration from his own mindââ¬â¢s eye. Shakespeare creates a tragic flaw, and from this a tragic error occurs. Shakespeare creates an impressive protagonist amid a fateful world. Within this tragic world, the fatal manipulation of Othello is brought to light. In short, Shakespeare turns a tale into a tragedy and a story into a masterpiece. Works Cited: Cinthio, Giraldi. Hecatommithi. Trans. J. E. Taylor. Ed. Alvin Kernan. New York: New American Library, 1998. (134-146). Glossary. (170-175). McJannet, Dr. Linda. ââ¬Å"Short Paper: Shakespeare and Cinthio.â⬠Spring, 2006. (1-2). Shakespeare, William. Othello. Ed. Alvin Kernan. New York: New American Library, 1998. (2-128).
Wednesday, October 23, 2019
Cal by bernard Maclaverty
Cal by Bernard MacLaverty tells us the tragic story about a young, unemployed Catholic named Cal Maclusky. He lives in Northern Ireland in an ulster where mostly Protestants live and is the son of a stubborn widowed abattoir man who refuses to leave his home even though their house had been firebomb threatened several times. Calââ¬â¢s life is tough and trouble always seems to find him, his mother died when he was eight, Protestants give him a hard time and as if that wasnââ¬â¢t enough his friend from school a bully named Crilly has dragged Cal into an organization called the IRA where Cal are forced to take part in dangerous IRA activity.To make matters worse Cal finds himself falling in love with a widowed women named Marcella, whose husband was killed by the IRA, a dirty murder in which Cal had participated. All though it wasnââ¬â¢t him who had shot her husband he still felt guilty. The main characters are Cal, Marcella, Calââ¬â¢s father and Crilly. Cal lacks confidence , is rather depressed, unhappy and has a lot of self-hatred. He has all the needed qualities of being the main character in a tragedy. Cal is the kind of character one would sympathize with and feel sorry for even though he has committed a few mistakes.Every tragedy must have a sad love story and that is why I believe MacLaverty created this character, a forgiving and loving widowed wife who has experienced adversity but hasnââ¬â¢t lost her hope in life. With her she has her young daughter Lucky who she is very protective of. Calââ¬â¢s father is a stubborn but loving man. He refuses to leave his home even after being threatened. He loves his son but isnââ¬â¢t very keen on showing emotions. Every story must have a ââ¬Å"bad guyâ⬠and in this novel Crilly is the one who creates some of the trouble for Cal.Crilly is a fearless and merciless bully who works for the IRA and who puts Cal I difficulties like making him his driver while he is on a mission to murder somebody. The story is very believable and without knowing much about the background one would reasonably assume that the novel is based on a true story. It mainly addresses the complexity of being caught in cultural hubris. It also has an underlying meaning which I believe is to show us how the life of a minority among hostile and aggressive people is.Calââ¬â¢s life is a struggle and will be until he has taken his last breath. I truly would recommend this story even though it is very sad, but I would also recommend that you reference the IRA as part of ongoing Irish history, which will help your understanding of the novel and what Cal is really going through. Sure the story is rather predictable and we get answers to a lot of our immediate questions, but even when things are revealed there are still surprises and things withheld in meaningful ways. MacLaverty is indeed a great author, with a huge talent.
Tuesday, October 22, 2019
Free Essays on Transitions
High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1060 SAT and a 2.8 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for almost three and a half years, my GPA cannot reflect the transformation I underwent at the middle of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However... Free Essays on Transitions Free Essays on Transitions High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1060 SAT and a 2.8 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for almost three and a half years, my GPA cannot reflect the transformation I underwent at the middle of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However...
Monday, October 21, 2019
Blue Mountain Spring Water Final Case Study
Blue Mountain Spring Water Final Case Study Free Online Research Papers Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. 2. These two new product lines will increase our revenue by 15%. 3. We plan to donate 100 cases of our water to each school in the area around our facility. We will take out the soda and replace it with our water for a month. Nonfinancial Goals 1. New product line ââ¬â Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle. 2. Our new geographic market will be the southern states. 3. Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 100 plastic bottles they will receive a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic so we will be able to manufacture more bottles with purchasing any new raw materials. Core Competencies At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as far as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. Product Strategy We are in the final stages of designing a 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. We are testing flavored water to see how the public would respond to this new product line Additional Competitive Factors Projected Sales 2010 $3.90 million 2011 $4.5 million 2012 $6 million Timeline Year 1 Launch of the ââ¬Å"Juniorâ⬠(8oz bottle) in retail packs of 12 Launch the 5 liter bottle and dispenser Year 2 Flavored water in the market Year 3 Coffee machines sold with our 5 liter bottle Blue Mountain Spring Water Marketing Plan Executive Summary This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will be no different. We are expanding our facility, along with our distribution area. We are introducing new products along with different sizes of our bottles. Financial Goals Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We have several target markets; children for the age of 5 -13, active teen agers and the elderly. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us a significant portion of the amount we need to expand our production facility to accomplish this task. The loan we have received has no interest for three years .We expect to have it paid back in full within two years. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. We are also investigating doing a cross promotion with local area dealers who have their coffee machines placed in office buildings. We have proposed to these companiesââ¬â¢s let us supply the water for your product. We are in the process of find dealers who only deal with high quality coffee. We donââ¬â¢t want our name to be tarnished. These new product lines will increase our revenue by 15%. We plan to donate vending machines and stock those with our water free for a year in each grade school in the area around our facility. This has also been proposed to different schools in the new area we are going to distribute in. As will be described below, we have joined together with a company that will grind up our used bottles and recycle them into material we will be able to make more bottles out of. The raw form of plastic is very dependent on the price of oil. Given the current situation of oil prices today and the possibility of another disaster on an oil rig, This process of grinding up used bottles will save us money. The cost of this process will be a fraction of the cost of being new raw materials. Nonfinancial Goals New product line ââ¬â Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle. Our new geographic market will be the southern states. Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 50 plastic bottles to a local recycling center they will receive a coupon for a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic. This company will sanitize and clean each bottle before the grinding process. This will allow us to manufacture bottles with purchasing any new raw materials. This will keep our costs down and the price of our product the same. Core Competencies At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. With our new product lines we will not sacrifice quality to manufacture a product that doesnââ¬â¢t meet our high standards. This is also true for the partnerships we are going to develop with other companies. We are only going to do business with companies that have the same high standards that we have. Opportunities Distribute to the active over 55 communities within our region and the southern states Place mountain spring water in vending machines in local grade schools. We plan to donate the machines and stock. The water will be free for a year. Place cartoon labels on the ââ¬Å"Juniorâ⬠(8oz bottle) in retail packs of 12 Threats There is the constant fear another company trying to sell a better product will steal our loyal customers away. Public feels that mountain spring water is nothing but tap water. Public will start to drink other beverages Company gets too big for its own good. Management gets spread too thin Competitive Factors We feel that with our new plans to have five liter bottles in office buildings and available for home use. Along with joining in a cross promotion with area coffee machine dealers, will make our name much more visible. These opportunities provide us to attract more customers. Target Market Blue Mountain Spring Water has noticed an increased growth with the 65+ age group. If we want to keeps this trend going in an upward motion we have to expand our marketing outside of our existing area. Our company will have to start a concentrated marketing strategy in these southern states. Our strategy is quite simple we will place our product on the shelves of the local pharmacy. We performed data mining on three of the biggest pharmacyââ¬â¢s in the south, Walgreensââ¬â¢, Rite Aid and CVS and found that the majority of their customers are in our target group. When a prescription is filled, the doctor recommends that the patient starts immediately taking the prescription. Our strategy is to provide each elderly person who picks up a prescription a bottle of our water at half price. By doing so our product will become a house hold name. We also are going to target the children ages 5 to 13 with our ââ¬Å"Juniorâ⬠size bottles. These bottles will have a variety of cartoon characters on them. They will also be able to be placed in lunch boxes or bags. The active teenager market is also a huge area for us to explore. With more teenagers getting involved in sports and be more active, they will need to replenish their fluids. We will have poster with the detail information on why itââ¬â¢s healthier to drink water instead of soda after a sportââ¬â¢s activity. These posters will also have a web site where they can go and receive all the information on why water is so important. We will also continue to market to our biggest group, the active consumers between the ages of 18 to 49. Product Strategy We are in the final stages of designing a 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. We are testing flavored water to see how the public would respond to this new product. We are investigating area coffee dealers who supply coffee machine to office building. We are offering to do a cross promotion with them if they use our water with their machines. In exchange we have asked that the coffee dealers provide Blue Mountain Spring Water with 1 pound packages of coffee. We will place these packages in specially marked cases of our water. Distribution strategy We are now going to start selling our product in southern states. For us to sell our product in this new area we will have to rent a warehouse. Our refrigerated trucks will deliver water to the refrigerated warehouse where it will have a quick turnover. Water will not sit for more than five days in the warehouse. We will scan each pallet of water as it arrives with our computer controlled inventory system. This will allow us to keep track of each pallet of water and make sure no pallet is older than five days. This is also true for 5 liter bottles. We will have our locally refrigerated trucks make the delivers to the stores, every three weeks. Our truck drivers will stock the shelves; if any of our water is over two weeks old our drivers will remove these cases will be removed from the shelves. Each case has a best by used date stamped on each case. The cases that have expired will be donated to local homeless shelters and other area community shelters. Promotional Strategy Our promotional strategy will take place in fall and run for a week. We will have three displays in the northern states. One will be on college campuses and the other two will be placed inside malls at major cities, in neighboring states around Pennsylvania. The college campuses will be Ohio State. There will be three more displays in Florida, in cities were are target group, the elderly, are located. We will place ads on the side of public transportation, signs placed on the side of bus stops and billboard signs on the highway, a few weeks before our promotion starts. The advertisement will have a picture of our product along with our slogan, ââ¬Å"Blue Mountain is Natureââ¬â¢s Fountainâ⬠With the statement ââ¬Å"Come taste Natureââ¬â¢s fountain Saturday September 18 through Saturday September 25â⬠. We will advertise that free samples will be available.The advertisement will have the prices of our various sizes of our water; our product is placed in eco-friendly b ottles; for just stopping by you will receive a coupon for a free case of water. Our display will be of a mountain 10 feet high with water flowing down it. It will collect in a pool at the bottom and be recalculated to the top. The mountain stream will be lined with plastic as well as the man-made lake. The lake will be contained in a huge plastic tub. We will have professional landscapers landscape the display to transform it into a life like mountain landscape. We will provide samples to prospective customers form one of the five liter bottles that are attached to the water dispensing units. There will be no water sitting on the tables waiting for someone to drink it. The samples will be handed out fresh. We will have employees walking around the area where the display is handing out the free coupons for the free case of water. Having the five liter bottles with the dispensing unit on display will give the consumer a chance to see these units before they buy one or tell their office manager about them. Business cards will be printed up and handed out to any customer who is interested in one of these units. Pricing Strategy Our product has been on the market for five years and we have experienced excellent revenue. We must develop a new pricing strategy since Blue Mountain Spring Water is going to be sold in new areas around the country. We must keep our product reasonably priced so we donââ¬â¢t drive away our very large loyal customer base while attracting new customers. This will be accomplished with four pricing objectives: profitability, volume, meeting competition and prestige objectives. Profitability ââ¬â This will be accomplished by delivering our product to the new target areas. We have run promotional events in all the areas and our advertizing billboards will remain visible for quite some time in these areas. We have established a strong foothold in the water business with our various sizes of bottles. With the marketing campaign we have started to promote our 500 and 750 ml bottles we will expand our lead over any other manufacture who also sells the same size bottles. While doing this we must also continue strong growth with our 1 and 2 liter bottles. Our engineering department is always looking for ways to increase efficiency while cutting down on the cost. Volume ââ¬â As stated we have seen excellent revenue growth just in the select area we have been selling to in the last five years. Now we have expanded our area by ten times. With this expansion our selling volume will naturally increase. We will experience an increase production cost, such as manufacturing, storing and transportation. The selling volume has increased which will offset these cost increases. Meeting Competition ââ¬â We understand that the water business is a very competitive business and the competition is always trying to sell their product at a lower price than the next guy. Our cases of water will have something the others donââ¬â¢t. We offer two ways to receive a free case of our water, return 25 of the cardboard bottoms or 50 used bottles. Projected Sales Projected Sales 2010 $3.90 million 2011 $4.5 million 2012 $6 million Timeline Year 1 Launch of the ââ¬Å"Juniorâ⬠(8oz bottle) in retail packs of 12 Launch the 5 liter bottle and dispenser Year 2 Flavored water on the market Year 3 Coffee machines sold with our 5 liter bottle Research Papers on Blue Mountain Spring Water Final Case StudyAnalysis Of A Cosmetics AdvertisementMarketing of Lifeboy Soap A Unilever ProductThe Effects of Illegal ImmigrationAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfThe Hockey GameThe Spring and AutumnThe Project Managment Office SystemPETSTEL analysis of IndiaOpen Architechture a white paper
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