Response paper Essay Example | Topics and Well Written Essays - 250 words - 21

Response paper - Essay Example The value of hemopure at $ 800 is justifiable based on the foundations of psychological pricing. It would be morally wrong to price the product like the Oxyglobin. Andy was wrong to consider first revenues to be obtained would greatly facilitate to the launch of Oxyglobin (Harvard Business School 1). As the president for veterinary Products, Andy Wright had the task of deciding how best the sale and distribution of Oxyglobin was to be conducted. Effective distribution was to be determined by existing distribution practices for products in the veterinary market. The distribution would be local, national or regional. In 1997, the sales team made sales worth $1.2 billion (Harvard Business School 11). The sales were made to 200 independent distributors, two of which were national in scope (within United States), eighteen were regional (New England) and 180 local distributors (e.g., Metropolitan Boston.). Sales representatives, trade publications and shows were also used to promote sales (Harvard Business School 11). These measures were expected to maximize the sales of Oxyglobin to the

Development Phase Essay Example for Free

Development Phase Essay In our group we started to develop the life of Billy Johnson and his triumph to becoming a war hero. Billy is an over confidante young man whom decides to join the war due to all the advertisement and belief form his father. Billy is convinced by propaganda that war will bring him loads of girls, fame and fortune and is gullible enough to take the risk and put his life on the line for un-thought of consequences. Unfortunately for Billy, little does he know that this decision will lead him to his cowardly death in the depth of the war. In my group we focused on showing how serious war can be and how you can be extremely hyped up and all of a sudden, that hype is shattered at the sounds of bullets blazing overhead. We used many elements of drama to express and enhance our piece. We started off our piece by having the whole family at the dinner table and the father (Umar) hands out the notice to Billy (me). This automatically kick starts Billys thoughts of becoming a hero and makes himself believe that he is unstoppable. Billys mum (Zeynap) and his younger sister (Marion) are shocked at the thought of Billy going into war especially at a young age of 16. This scene develops many emotions because the family are shocked but also disappointed at the father for filling Billys head with false hope. This starts off the reality of war because people dont think about the casualties war can bring upon us. In Billys eyes it is a chance to become a real man and prove his mother and sister wrong that he can succeed and become a war hero. To show the different emotions flowing through each characters mind, we used thought tracking. We used this technique because we felt it is the best way for a character to express their feelings. Each member of the family expressed how they felt about Billy going to war so it was a good idea because the audience could get some information about the current mood of each character. In the second scene Billy went over to his mate Jamess (Umar) house to try and convince him to join the army as well. This scene shows how Billy is too over confidante at the thought of war and it makes James see that Billy has his head in the clouds. James tries to remind Billy how dangerous war can be but Billy is too consistent on becoming a war hero. After a matter of convincing, Billy eventually manages to get James to agree a chance to become famous and join Billys side on the battlefield. This scene shows how people can be peer-pressured into activities and how your friends word isnt always correct than your gut feeling. In the third scene we have Billy and James signing up for war. This scene was rather interesting because you can clearly see that Billy is really excited but James is rather doubtful at the thought of survival. Billy has to lie about his age to get signed up but it doesnt really matter to Billy because his cockiness seems to get the better of him as he lies through his teeth. When he sees how nervous James is he decides to wait and encourage James to sign up. Then as Billy urges James forward, James has a monologue, which explains to the audience that James only wants to help people, not kill them. I think that Umar played this part of the scene very well because he reaches out and really touch the audience with his emotions towards war. In the monologue James shows how he is scared and nervous about going to war and is really re-thinking signing up. Unfortunately for him Billy is too focused on getting them both to war so poor James doesnt really have a chance to tell Billy his feelings. The forth scene was a very intense scene. This scene takes place on the boat, which our brave soldiers are heading off to war. We introduce a new character in this scene. Matthew (Zeynap) is a rather brave and confidante character, mostly a resemblance to Billy. Matthew approaches the free seat next to James but is rudely told to go away by a very frustrated James. Billy lets him sit down and Matthew and Billy begin to talk about how Great War will be. Then suddenly James snaps back to reality and starts to state the obvious about how dangerous war can and will be. Billy tries to calm James down but to no avail. This scene was very affective because the scene was quite to start of with then James starts to shout and it livens up the tempo. As James exits the scene, both Matthew and Billy are left awkwardly deep in their thoughts. In our fifth scene we were situated in a crosscutting dill-lemma. In one scene we had James and Billy back to back in the trenches showing how scared they were and how terrified they both looked. On the other hand we had the mother and little sister back at home thinking about the two boys and how reminding themselves how safe they will be. This scene helped to emprise our true emotions towards war and how war can literally make or break you. The family scene was focused on how positive the war will be and how both family members had full faith In Billy and his courage to succeed. The mother was reassuring the little daughter that Billy will be safe and he will come back a real man. Then we go and look at the two boys in the trenches. You can see that both of them are terrified at the thought of war and will become emotionally depressed. We tried to use the technique of limiting words to try and make the scene more affective because the audience would see my the facial gestures that these two boys are really terrified and may regret the thought of joining the war. Throughout this scene it is clear the audience that everybody is human and even the strongest soldier can even get scared at the sight of men screaming and dieing before their very own eyes. Our sixth scene was the most emotional and exciting scene. In the scene Billy falls to his cowardly death. We tried to make this scene as emotional and touching to the audience because they see the fear in Billy. This scene starts off by Billy asking his fellow soldiers, was it the right decision going to war. James shoots back at him by reminding Billy that this was all his idea and he should face the music. As the cornel (Marion) notifies that its time to shape up and head into the battlefield, every soldier holds their breath, and charges for what could be their last few minutes on this Earth. But then all the focus turns to a whining, shameless Billy Johnson. After all his courage able talk, Billy whimpers in the corner of the trench, unwilling to charge. His cornel shouts at Billy and tells him to get up immediately. Billy refuses and back talks. This shocking coward ness form a soldier leads to Billys cowardly death. This scene proves to the audience that even the most cockily people can be overpowered by fear. It made me really feel for Billy as I played this scene because his father encouraged him that war will make him a hero. It made me realise that Billy was just a young boy trying to impress his family and make a small difference in this world. As Billys life ends, the next scene shows the after shock of this disgusting news. Our final scene shows how the thought of never hearing a family members voice, touching their skin or even smelly their scent can make you wish death upon you. This scene was very emotional because you can see how upset and distraught the familys reactions were towards Billys death. These sorts of moments will always be remembered as emotional crashes in out lives. It makes us realise that you got to hold onto and be grateful for what you have because you dont know what you have until its gone. In this project I have learnt a lot about the affects of war, the ups and downs and most importantly the way the human mind functions. This play made me realise that not everything is as exciting or rewarding as its said to be and we should think fully through our decisions before we make them.

Classification Essay: Three Types of Friends :: Classification Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In life we come across many people. Some will hate us while others will adore us. The ones who hate us can be referred to as enemies and the ones who show us adoration are referred to as friends. There are three types of friends. They are the aquaintinces we make in school, the friends we loose as one grows, and best friends who may stray, but never too far away.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, there are those friends that are only seen in school. Seeing them on the street is like they are not even there. One may have known them throughout their whole school career, but have never talked to them outside of school. These school aqquaintinces are nice people to talk to , but there is never an effort to do anything more than that. These friends are good because there are never any chances to take with them. One just talks to them and then they go on their merry way. These school aqquaintinces are the peopl who are talked to about different hoobies and class studies. Not ones personal life. School aquaitnices are the people that one will not see for the first time until the schools ten year reunion.   Ã‚  Ã‚  Ã‚  Ã‚  Second, there are former friends. These are the ones taht grew up in ones neighborhood and moved away. These are the friends who will bring back memories that people thoght were forgotten. One might be embarassed at first about seeing their former friend, but as soon as conversation begins all the embarassement will be a thing of the past. Former friends are the ones that little secrets about meaqningless ideas were told to as a child, or the person who spent countlerss nights at ones house sleeping over. These are the people that knew ones parents very well, almost as well as the friend was known. Tehen all of a sudden out of nowhere this former friend is never spoken again to for years. Former friends give a sense of oldness to a person. In the long run they are good to have and to talk to.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, there are best friends who are the people that have been known all their lives or even just a few years. These friends regardless male or female can talk to a friend about anything on their mind. Many experiences have occured between two best friends or even a group of best friends. These kinds of friends share a common bnd that will last forever. Intimate secrets and special favors are all traits in which best friends can rely on each other for. Classification Essay: Three Types of Friends :: Classification Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In life we come across many people. Some will hate us while others will adore us. The ones who hate us can be referred to as enemies and the ones who show us adoration are referred to as friends. There are three types of friends. They are the aquaintinces we make in school, the friends we loose as one grows, and best friends who may stray, but never too far away.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, there are those friends that are only seen in school. Seeing them on the street is like they are not even there. One may have known them throughout their whole school career, but have never talked to them outside of school. These school aqquaintinces are nice people to talk to , but there is never an effort to do anything more than that. These friends are good because there are never any chances to take with them. One just talks to them and then they go on their merry way. These school aqquaintinces are the peopl who are talked to about different hoobies and class studies. Not ones personal life. School aquaitnices are the people that one will not see for the first time until the schools ten year reunion.   Ã‚  Ã‚  Ã‚  Ã‚  Second, there are former friends. These are the ones taht grew up in ones neighborhood and moved away. These are the friends who will bring back memories that people thoght were forgotten. One might be embarassed at first about seeing their former friend, but as soon as conversation begins all the embarassement will be a thing of the past. Former friends are the ones that little secrets about meaqningless ideas were told to as a child, or the person who spent countlerss nights at ones house sleeping over. These are the people that knew ones parents very well, almost as well as the friend was known. Tehen all of a sudden out of nowhere this former friend is never spoken again to for years. Former friends give a sense of oldness to a person. In the long run they are good to have and to talk to.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, there are best friends who are the people that have been known all their lives or even just a few years. These friends regardless male or female can talk to a friend about anything on their mind. Many experiences have occured between two best friends or even a group of best friends. These kinds of friends share a common bnd that will last forever. Intimate secrets and special favors are all traits in which best friends can rely on each other for.

William Shakespeares Othello Essay -- William Shakespeare Othello Ess

William Shakespeare's Othello Every artist needs a subject to draw inspiration from—an idea to develop into a masterpiece. Leonardo da Vinci had Madame Lisa to portray in paint. The Beach Boys had Rhonda to render in rhyme. And William Shakespeare had one of one hundred stories written by Giraldi Cinthio to help him create his masterpiece, Othello. Each artist creates his own interpretation from his source. Shakespeare transformed the core of Cinthio’s story into a tragedy. A tragedy is drama which depicts â€Å"a public struggle between larger-than-life protagonists and universal forces† (Glossary 175). A tragedy also involves a â€Å"hero’s suffering and his consequent moments of tragic insight or knowledge† (McJannet 1). Each subtle change, which Shakespeare adapts from his source, serves to turn an ordinary tale into an extraordinary tragedy. The changes Shakespeare makes create a â€Å"larger-than-life protagonist.† In Cinthio’s work, the Ensign falls in love with Disdemona. The Ensign tries every means available to woo her, yet he fails in every attempt. The Ensign â€Å"imagined that the cause of his ill success was that Disdemona loved the Captain of the troop† (Cinthio 137). As a result, â€Å"the love which [the Ensign] had borne the lady now changed into the bitterest hate, and†¦he devoted all his thought to plot the death of the Captain of the troop and to divert the affection of the Moor from Disdemona† (Cinthio 137). Cinthio’s plot does not center on Othello, it is powered by Disdemona. Shakespeare makes a key change when creating his play. Shakespeare makes Othello the clear protagonist. Iago’s plotting revolves around Othello. Not only does Othello pass Iago over for a rightly deserved position, but â€Å"it is thought a... ...Michelangelo did with a chisel, so Shakespeare does with a pen. Shakespeare took Cinthio’s idea of a Moor. Shakespeare chipped away parts, and patched them back together, in a reconfiguration from his own mind’s eye. Shakespeare creates a tragic flaw, and from this a tragic error occurs. Shakespeare creates an impressive protagonist amid a fateful world. Within this tragic world, the fatal manipulation of Othello is brought to light. In short, Shakespeare turns a tale into a tragedy and a story into a masterpiece. Works Cited: Cinthio, Giraldi. Hecatommithi. Trans. J. E. Taylor. Ed. Alvin Kernan. New York: New American Library, 1998. (134-146). Glossary. (170-175). McJannet, Dr. Linda. â€Å"Short Paper: Shakespeare and Cinthio.† Spring, 2006. (1-2). Shakespeare, William. Othello. Ed. Alvin Kernan. New York: New American Library, 1998. (2-128).

Cal by bernard Maclaverty

Cal by Bernard MacLaverty tells us the tragic story about a young, unemployed Catholic named Cal Maclusky. He lives in Northern Ireland in an ulster where mostly Protestants live and is the son of a stubborn widowed abattoir man who refuses to leave his home even though their house had been firebomb threatened several times. Cal’s life is tough and trouble always seems to find him, his mother died when he was eight, Protestants give him a hard time and as if that wasn’t enough his friend from school a bully named Crilly has dragged Cal into an organization called the IRA where Cal are forced to take part in dangerous IRA activity.To make matters worse Cal finds himself falling in love with a widowed women named Marcella, whose husband was killed by the IRA, a dirty murder in which Cal had participated. All though it wasn’t him who had shot her husband he still felt guilty. The main characters are Cal, Marcella, Cal’s father and Crilly. Cal lacks confidence , is rather depressed, unhappy and has a lot of self-hatred. He has all the needed qualities of being the main character in a tragedy. Cal is the kind of character one would sympathize with and feel sorry for even though he has committed a few mistakes.Every tragedy must have a sad love story and that is why I believe MacLaverty created this character, a forgiving and loving widowed wife who has experienced adversity but hasn’t lost her hope in life. With her she has her young daughter Lucky who she is very protective of. Cal’s father is a stubborn but loving man. He refuses to leave his home even after being threatened. He loves his son but isn’t very keen on showing emotions. Every story must have a â€Å"bad guy† and in this novel Crilly is the one who creates some of the trouble for Cal.Crilly is a fearless and merciless bully who works for the IRA and who puts Cal I difficulties like making him his driver while he is on a mission to murder somebody. The story is very believable and without knowing much about the background one would reasonably assume that the novel is based on a true story. It mainly addresses the complexity of being caught in cultural hubris. It also has an underlying meaning which I believe is to show us how the life of a minority among hostile and aggressive people is.Cal’s life is a struggle and will be until he has taken his last breath. I truly would recommend this story even though it is very sad, but I would also recommend that you reference the IRA as part of ongoing Irish history, which will help your understanding of the novel and what Cal is really going through. Sure the story is rather predictable and we get answers to a lot of our immediate questions, but even when things are revealed there are still surprises and things withheld in meaningful ways. MacLaverty is indeed a great author, with a huge talent.

Free Essays on Transitions

High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1060 SAT and a 2.8 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for almost three and a half years, my GPA cannot reflect the transformation I underwent at the middle of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However... Free Essays on Transitions Free Essays on Transitions High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1060 SAT and a 2.8 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for almost three and a half years, my GPA cannot reflect the transformation I underwent at the middle of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However...

Blue Mountain Spring Water Final Case Study

Blue Mountain Spring Water Final Case Study Free Online Research Papers Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. 2. These two new product lines will increase our revenue by 15%. 3. We plan to donate 100 cases of our water to each school in the area around our facility. We will take out the soda and replace it with our water for a month. Nonfinancial Goals 1. New product line – Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle. 2. Our new geographic market will be the southern states. 3. Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 100 plastic bottles they will receive a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic so we will be able to manufacture more bottles with purchasing any new raw materials. Core Competencies At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as far as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. Product Strategy We are in the final stages of designing a 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. We are testing flavored water to see how the public would respond to this new product line Additional Competitive Factors Projected Sales 2010 $3.90 million 2011 $4.5 million 2012 $6 million Timeline Year 1 Launch of the â€Å"Junior† (8oz bottle) in retail packs of 12 Launch the 5 liter bottle and dispenser Year 2 Flavored water in the market Year 3 Coffee machines sold with our 5 liter bottle Blue Mountain Spring Water Marketing Plan Executive Summary This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will be no different. We are expanding our facility, along with our distribution area. We are introducing new products along with different sizes of our bottles. Financial Goals Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We have several target markets; children for the age of 5 -13, active teen agers and the elderly. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us a significant portion of the amount we need to expand our production facility to accomplish this task. The loan we have received has no interest for three years .We expect to have it paid back in full within two years. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. We are also investigating doing a cross promotion with local area dealers who have their coffee machines placed in office buildings. We have proposed to these companies’s let us supply the water for your product. We are in the process of find dealers who only deal with high quality coffee. We don’t want our name to be tarnished. These new product lines will increase our revenue by 15%. We plan to donate vending machines and stock those with our water free for a year in each grade school in the area around our facility. This has also been proposed to different schools in the new area we are going to distribute in. As will be described below, we have joined together with a company that will grind up our used bottles and recycle them into material we will be able to make more bottles out of. The raw form of plastic is very dependent on the price of oil. Given the current situation of oil prices today and the possibility of another disaster on an oil rig, This process of grinding up used bottles will save us money. The cost of this process will be a fraction of the cost of being new raw materials. Nonfinancial Goals New product line – Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle. Our new geographic market will be the southern states. Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 50 plastic bottles to a local recycling center they will receive a coupon for a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic. This company will sanitize and clean each bottle before the grinding process. This will allow us to manufacture bottles with purchasing any new raw materials. This will keep our costs down and the price of our product the same. Core Competencies At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. With our new product lines we will not sacrifice quality to manufacture a product that doesn’t meet our high standards. This is also true for the partnerships we are going to develop with other companies. We are only going to do business with companies that have the same high standards that we have. Opportunities Distribute to the active over 55 communities within our region and the southern states Place mountain spring water in vending machines in local grade schools. We plan to donate the machines and stock. The water will be free for a year. Place cartoon labels on the â€Å"Junior† (8oz bottle) in retail packs of 12 Threats There is the constant fear another company trying to sell a better product will steal our loyal customers away. Public feels that mountain spring water is nothing but tap water. Public will start to drink other beverages Company gets too big for its own good. Management gets spread too thin Competitive Factors We feel that with our new plans to have five liter bottles in office buildings and available for home use. Along with joining in a cross promotion with area coffee machine dealers, will make our name much more visible. These opportunities provide us to attract more customers. Target Market Blue Mountain Spring Water has noticed an increased growth with the 65+ age group. If we want to keeps this trend going in an upward motion we have to expand our marketing outside of our existing area. Our company will have to start a concentrated marketing strategy in these southern states. Our strategy is quite simple we will place our product on the shelves of the local pharmacy. We performed data mining on three of the biggest pharmacy’s in the south, Walgreens’, Rite Aid and CVS and found that the majority of their customers are in our target group. When a prescription is filled, the doctor recommends that the patient starts immediately taking the prescription. Our strategy is to provide each elderly person who picks up a prescription a bottle of our water at half price. By doing so our product will become a house hold name. We also are going to target the children ages 5 to 13 with our â€Å"Junior† size bottles. These bottles will have a variety of cartoon characters on them. They will also be able to be placed in lunch boxes or bags. The active teenager market is also a huge area for us to explore. With more teenagers getting involved in sports and be more active, they will need to replenish their fluids. We will have poster with the detail information on why it’s healthier to drink water instead of soda after a sport’s activity. These posters will also have a web site where they can go and receive all the information on why water is so important. We will also continue to market to our biggest group, the active consumers between the ages of 18 to 49. Product Strategy We are in the final stages of designing a 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. We are testing flavored water to see how the public would respond to this new product. We are investigating area coffee dealers who supply coffee machine to office building. We are offering to do a cross promotion with them if they use our water with their machines. In exchange we have asked that the coffee dealers provide Blue Mountain Spring Water with 1 pound packages of coffee. We will place these packages in specially marked cases of our water. Distribution strategy We are now going to start selling our product in southern states. For us to sell our product in this new area we will have to rent a warehouse. Our refrigerated trucks will deliver water to the refrigerated warehouse where it will have a quick turnover. Water will not sit for more than five days in the warehouse. We will scan each pallet of water as it arrives with our computer controlled inventory system. This will allow us to keep track of each pallet of water and make sure no pallet is older than five days. This is also true for 5 liter bottles. We will have our locally refrigerated trucks make the delivers to the stores, every three weeks. Our truck drivers will stock the shelves; if any of our water is over two weeks old our drivers will remove these cases will be removed from the shelves. Each case has a best by used date stamped on each case. The cases that have expired will be donated to local homeless shelters and other area community shelters. Promotional Strategy Our promotional strategy will take place in fall and run for a week. We will have three displays in the northern states. One will be on college campuses and the other two will be placed inside malls at major cities, in neighboring states around Pennsylvania. The college campuses will be Ohio State. There will be three more displays in Florida, in cities were are target group, the elderly, are located. We will place ads on the side of public transportation, signs placed on the side of bus stops and billboard signs on the highway, a few weeks before our promotion starts. The advertisement will have a picture of our product along with our slogan, â€Å"Blue Mountain is Nature’s Fountain† With the statement â€Å"Come taste Nature’s fountain Saturday September 18 through Saturday September 25†. We will advertise that free samples will be available.The advertisement will have the prices of our various sizes of our water; our product is placed in eco-friendly b ottles; for just stopping by you will receive a coupon for a free case of water. Our display will be of a mountain 10 feet high with water flowing down it. It will collect in a pool at the bottom and be recalculated to the top. The mountain stream will be lined with plastic as well as the man-made lake. The lake will be contained in a huge plastic tub. We will have professional landscapers landscape the display to transform it into a life like mountain landscape. We will provide samples to prospective customers form one of the five liter bottles that are attached to the water dispensing units. There will be no water sitting on the tables waiting for someone to drink it. The samples will be handed out fresh. We will have employees walking around the area where the display is handing out the free coupons for the free case of water. Having the five liter bottles with the dispensing unit on display will give the consumer a chance to see these units before they buy one or tell their office manager about them. Business cards will be printed up and handed out to any customer who is interested in one of these units. Pricing Strategy Our product has been on the market for five years and we have experienced excellent revenue. We must develop a new pricing strategy since Blue Mountain Spring Water is going to be sold in new areas around the country. We must keep our product reasonably priced so we don’t drive away our very large loyal customer base while attracting new customers. This will be accomplished with four pricing objectives: profitability, volume, meeting competition and prestige objectives. Profitability – This will be accomplished by delivering our product to the new target areas. We have run promotional events in all the areas and our advertizing billboards will remain visible for quite some time in these areas. We have established a strong foothold in the water business with our various sizes of bottles. With the marketing campaign we have started to promote our 500 and 750 ml bottles we will expand our lead over any other manufacture who also sells the same size bottles. While doing this we must also continue strong growth with our 1 and 2 liter bottles. Our engineering department is always looking for ways to increase efficiency while cutting down on the cost. Volume – As stated we have seen excellent revenue growth just in the select area we have been selling to in the last five years. Now we have expanded our area by ten times. With this expansion our selling volume will naturally increase. We will experience an increase production cost, such as manufacturing, storing and transportation. The selling volume has increased which will offset these cost increases. Meeting Competition – We understand that the water business is a very competitive business and the competition is always trying to sell their product at a lower price than the next guy. Our cases of water will have something the others don’t. We offer two ways to receive a free case of our water, return 25 of the cardboard bottoms or 50 used bottles. Projected Sales Projected Sales 2010 $3.90 million 2011 $4.5 million 2012 $6 million Timeline Year 1 Launch of the â€Å"Junior† (8oz bottle) in retail packs of 12 Launch the 5 liter bottle and dispenser Year 2 Flavored water on the market Year 3 Coffee machines sold with our 5 liter bottle Research Papers on Blue Mountain Spring Water Final Case StudyAnalysis Of A Cosmetics AdvertisementMarketing of Lifeboy Soap A Unilever ProductThe Effects of Illegal ImmigrationAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfThe Hockey GameThe Spring and AutumnThe Project Managment Office SystemPETSTEL analysis of IndiaOpen Architechture a white paper

The main themes of the story Christmas Carol Essays

The main themes of the story Christmas Carol Essays The main themes of the story Christmas Carol Essay The main themes of the story Christmas Carol Essay Essay Topic: A Christmas Carol Furthermore, Dickens uses effective language to give us a vivid picture of what the character of Scrooge is like. Firstly, he uses present participles to show the reader how important money is to him. Scrooge is described as a squeezing, grasping, scraping, clutching, covetous old sinner. The verbs all emphasise that money means everything to Scrooge by associating with hands and thereby showing his desperation ; he is a money grabber. The rhythmic use of these verbs which are repeated could also imply that the list does not stop and that Scrooge is even crueler than depicted. This already makes the reader think negatively about the character from the beginning of the story, because it gives him the idea that he does not value important things in life, like family and friends, but that money takes precedence for him. Furthermore,Dickens uses cold words when describing his character to emphasise that he is not a kind person ; a frosty rime was on his head and his eyebrows and he carried his own temperature about with him. It tells us that he is a cold-hearted person, and that there is nothing warm or friendly about him. It also allows us to picture his features- they are cold and sharp, making him appear unapproachable. He does not care about what state other people are in; he only cares about himself and money. Dickens also makes use of pathetic fallacy to describe Scrooges character. In the first stave he again uses weather to give the reader insight into his character; The heaviest rain, and snow, and hail, and sleet, could boast of the advantage over him in only one respect. The harshness of the weather reflects Scrooges character; its as though wherever Scrooge goes, the atmosphere becomes cold and harsh. Scrooges character can be explained through his past as when he was young he had a tough life because he grew up without any love from his father. These descriptions of Scrooge reflect his unforgiving, unwelcoming and heartless personality. Lastly, Dickens used similes to demonstrate to the reader how unsociable and cold-hearted Scrooge is. They encourage interpretation as they let the reader imagine Scrooge in his own way. The first simile he uses is: as solitary as an oyster, which shows how unsociable he is. An oyster lives in a shell in its own little world; Scrooge is the same- he likes to be isolated away from the rest of the world and he avoids contact with other people as much as he can. It could also imply that he is a good person inside, but has a hard shell around himself and does want to get close to anyone. His enjoyment of isolation can be explained through his past as he was abandoned by his father when he was young, so he got used to being on his own. This brings in the theme of change, as the reader sees that Scrooge is like this because that is how he grew up and he didnt know any different, not necessarily because that is how he wants to be. It shows the reader that if Scrooge learned how much better it is to socialise with other people he would want to change and spend more time with his nephew. Moreover, the simile hard and sharp as flint tells the reader how heartless and uncaring Scrooge is. Flint is a piece of rock that is very sharp and hard and nothing can get to it. .The characteristic hardness of flint links to Scrooges character, showing how Scrooge is just as unchanging: nothing will make him feel sympathetic towards poor people, and nothing will make him a nicer, more caring person. It emphasises that he is very callous and only cares about how he is doing and how much money he has, but he does not care the slightest about other people. You can tell a lot about a character by observing the way they behave and by other peoples attitudes towards them. Firstly, we get to know that Scrooge does not like to socialise and be pleasant to people. We get to know this as we see that he is miserable towards his only relative- his nephew. When he invites him to Christmas dinner, Scrooge repeats Good afternoon to show that he is not interested in socialising and he does not wish to discuss it. He is infatuated with money, so on Christmas he wants to be in his office working. He also thinks that love is ridiculous, and he criticises his nephew for marrying for love: Because you fell in love growled Scrooge, as if that were the only thing in the world more ridiculous than a merry Christmas. Scrooge thinks love is ridiculous because when he was younger, his fianci e Belle left him because he became obsessed with money and started to love it more than her. He now does not have any time for love because it gets in the way of making money.

No topic Coursework Example | Topics and Well Written Essays - 250 words - 5

No topic - Coursework Example The lector also mentions that utilitarianism is very close to hedonism, according to which, getting some pleasure is the main goal of life. Thus, on the other hand utilitarianism is a denial of sublime motives, underestimation of a role of spiritual interests of a person. The theorists of utilitarianism followed the tradition of hedonism in ethics. Utilitarizm results from so-called â€Å"human nature†, from natural aspiration to feel pleasure and to avoid suffering. The choice of behavior is defined by calculation of the benefits and losses, which various acts may result in. Anyway, the concept of utilitarianism means submission of all actions to egoistical calculation, to obtaining benefit, advantage. Thus, utilitarianism has serious limitations. The lector provides an example when a person is accused of committing crime because the greatest number of people will be happy because of that no matter if he is guilty or

Engineering managment 2 Essay Example | Topics and Well Written Essays - 1500 words

Engineering managment 2 - Essay Example The actual manufacturer Cool Right Refrigeration of frozen food cabinets was bankrupted in the year 2003 and thus could not repair their manufactured cabinets. Therefore Buycheap supermarket looked for a project managing firm that could solve their problem of restoring cabinets to their proper functionality. In this way Fred Merton became the project manager of this project representing CoolIT, the selection of CoolIT by Buycheap super market was made because of the credibility of CoolIT in initial investigations of the problem, the investigations of CoolIT explained the failure which was due to the piping problem in certain areas of the cabinets. However when CoolIT came in contract with FixFrig to repair the cabinets of Buycheap super market, a series of non-professional actions were taken by Fred Merton and his firm. These actions were taken on account of personal relationship as Fred was also a brother in law of Sam (National Repair Manager) of FixFrig. Moreover when identificati on of controversy arose, it was handled with negligence coupled with unethical friendship and unprincipled recognition of restaurant’s reception. ... The liability of a manufacturing firm before the consumers is known as product liability. The main types of product liability are manufacturing defects, design defects and failure to warn defect. The area of product liability is both influenced by social and economic conditions of a society. However engineers managing issues in consultant or manufacturing firms can avoid severe failures leading to product liability by maintaining effective control on recommended procedures. The control must be maintained on both financial and operational processes in an economic venture. The effective use of controls in engineering management is demanded due to various reasons, first is to ensure the safety of consumers, the second is to ensure that the product is working well as it was desired, third is due to the engineering ethics that must be followed by engineers being a part of engineering societies. The case study in this report is also a similar example of product liability for all the entiti es involved in the chain of maintaining the food stuff frozen including the Buycheap super market, CoolIT and FixFrig. However the actual negligence occurred at the part of CoolIT’s engineer Mr. Fred Merton who ignored the engineering ethics in this case of repairing frozen cabinets. 1. Analysis and Review of the Case Buycheap supermarket had ninety five stores overall in the country with two hundred and forty three freezing cabinets. The food preservation cabinets were malfunctioning and could not retain the desired temperature for preservation of food, resulting in food decomposition before time. The manufacturer of these cabinets Cool Right Refrigeration was

My Online Personal Presence Assignment Example | Topics and Well Written Essays - 2500 words

My Online Personal Presence - Assignment Example   The knowledge that I have gained over the years while studying at the University of Salford would greatly aid me in this task.   In addition, I would also study the literature that is available online regarding the topic. The topics posted would be written in simple English so that they can be easily understood by everyone. Furthermore, I would try and avoid using technical terms as much as possible to ensure that individuals who are not related to the field of BIT could also understand the topic with ease. With each post, the topics would get more and more advanced and would eventually discuss work that is currently being carried out in the field of BIT. Once an article is written it would then be scanned using certain SEO tools that would help detect the number of keywords used and help determine the rank that it would achieve.   Once a satisfactory rank is obtained I would post the article on the blog and publicize it using all the social media profiles I had refined earli er on. Visitors that would read my blogs would also be given the option to post comments and their opinions of what they think about the content of the blog.   The comments would act as feedbacks and would help me spot the areas I am weak in.The basic idea of writing a blog is basically to help me demonstrate my learning and research skills that I have developed over time. The demonstration of these skills would help figure an individual out the level of understanding of BIT I have developed with time.... Once I obtain my master’s degree I would try and gain entry into public service where I would have a chance to work for the betterment of the community. Using the knowledge that I develop during my years as a student I would develop policies that would help in the implementation of public programs and would also aid in the efficient management of employees. Module where I have achieved success: Of all the modules that I have studied so far at the university I have had a great deal of success with Dynamic Web Development and Advanced Web Design modules. One of the main reasons why these modules came so easily to me is because prior to my studies at University of Salford I worked as websites designer. Skills that I learnt there greatly helped me with my understanding of the course and the lectures being given by my tutors. Areas of interest: One of my greatest interests has been regarding social media websites. I have always maintained an account on some of the top social networ king websites over the past few years. Through these websites I have been able to reach a number of individuals and learnt how to optimize my profiles. Through the use of social networking websites I would be able to increase my online prominence and be able to promote various websites and blogs that would relate to my background and would provide vital information about my qualifications and skills. Online identity that requires amendment: Currently I have a number of accounts on various social media websites. The most prominent and frequently social networking websites that I use are Facebook, twitter, Google+ and YouTube. The first task that I was carrying out is that i had

Plain English Movement Term Paper Example | Topics and Well Written Essays - 1000 words

Plain English Movement - Term Paper Example Some of the features that differentiate plain language document from traditional ones are: properly organized format, effective wordings, and simple sentences. Plain English (PE) offers several advantages to us over traditional form of English. PE gives information to the readers in the form that is easy for them to understand. It uses straight small sentences and commonly understood words. The core objective is to communicate with clarity and precision. The communication has been a necessity ever since people came on this planet. Hundreds of languages evolved over time for the needs of communication across different parts of the world. Many languages died down for the varied reasons. One of the prime reasons for the death of some of the established languages has been its complexities that are difficult to grasp by the masses. Sanskrit, the ancient language of India and the mother of more than 20 current Indian languages, is a glaring example that proves my point. The language died o n its own and gave birth to several modern Indian languages. The question may come to our minds that why so it happened? The reasons are not far and wide. People naturally tend to choose a language for communication that is easy, simple, straight and concise. Precisely for these reasons, language naturally evolves over time to meet above criteria. Compare the Shakespearean English with the English that evolved during last century. Nobody prefers to speak and write in the classic style of English now, which was in vogue during a few centuries back. The phenomena still continues and the English is still evolving for people neither have time nor an inclination to read long complex sentences. It is a common experience that given the long sentences quite often we need to read them twice or more to extract the gist. If the same sentences are broken into smaller versions then those can be understood in less time and efforts. The term plain language was first used in the US in the early 195 0s. In 1998, Bill Clinton issued a memorandum to the heads of executive departments and agencies asking them to use plain language in government Writing. The objective was to make government more responsive and understandable in its communication to the public. He clearly stated that plain language saves time, effort and money. He informed that plain language informs public with clarity that what the government is doing. Plain language texts have simple everyday words except necessary technical words, the active voice and short sentences. Kimble, Joseph (2005) has been highly critical of federal statutes drafting which just does not serve the purpose for which they have been made. Currently, PE is used by many Federal departments and agencies use plain language in their communication with public. Some of them are Federal Aviation Administration (FAA), Federal Register, Health and Human Services (HHS), Veteran’s Benefits Administration (VBA), National Institutes of Health (NIH ). Not only government but private sector also is taking deep interest in spreading plain language. The countries such as UK, Canada, and Australia are also taking keen interest in plain language implementation programs. The stark differences between PE document and traditional business documents are clarity, understandability, conciseness in conveying the information without beating around the bush. Common people are able to grasp the information at their level without taking help from others. Plain Language

Medical Information Confidentiality Research Paper

Medical Information Confidentiality - Research Paper Example The questionnaires were distributed in five primary care clinics. The receptionists in these clinics were requested to issue questionnaires to all the patents who visited the clinics. The survey was intended to run for three weeks and it was aimed at collecting 100 questionnaires (Whiddett et al. 532). Patients were requested to answer all the questions and put them in a collective box in the respective clinics. Alternatively, they could return them using pre-paid envelopes. The research team did not monitor the issuance of the questionnaires or make attempts to identify repeat respondents and non respondents (Whiddett et al. 532). This was the major limitation facing the exercise however; it did not impact on the findings as the sample size was adequate. The survey was representative enough as the clinics were chosen to represent a wide range of demographics. The questionnaire covered three key areas. These are basic demographics, attitudes towards sharing different kinds of informa tion and patients’ knowledge towards information sharing practices. Secondly, secondary data was used to complement the findings that were obtained from the survey. The information will be collected from a peer reviewed sources, credible internet sources and medical journals that have conducted similar studies. A comprehensive study of past case studies reveals that medical confidentiality in the health sector is at a risk of getting eroded due to the use of the current technology. The respondents are wary about sharing their personal information to various parties and the study reveals that most of them are not aware of the increasing information sharing practice in the medical field (Levenson 20). Data Collection Instrument: Questionnaire Tick the appropriate answer 1. My age is: 18 to 30 years 30 to 60 years Above 60 years 2. I am Male Female 3. My ethnicity or race? (Tick one) White Americans Black Americans Asian Americans Hispanic and Latino Americans Other 4. How much information do you have concerning those who can access your medical records? Nothing Something A lot 5. Are you aware of the NHI number? Nothing Something A lot 6. I am comfortable with confidential health information being shared between the following groups. Health administrators Yes Maybe, if consulted first No Don’t know Health professionals Yes Maybe, if consulted first No Don’t know Researchers Yes Maybe, if consulted first No Don’t know Other bodies (Insurers) Yes Maybe, if consulted first No Don’t know 7. I am comfortable with confidential health information being shared to the following groups as long as it does not contain my personal information. Health administrators Yes Maybe, if consulted first No Don’t know Health professionals Yes Maybe, if consulted first No Don’t know Researchers Yes Maybe, if consulted first No Don’t know Other bodies (Insurers) Yes Maybe, if consulted first No Don’t know Question Specificat ions The first question is important since it helps to establish the link between the age of the respondents and their level of awareness concerning confidentiality of medical information. In addition to, it helps to establish the age bracket that attends the clinics often. The second question concerning gender helps to determine the relationship between gender and attitudes towards medical information confidentiality. The third question is aimed at finding out the level of awareness about medical confidentiality (Whiddett et al. 534). It also gives information on varying attitudes across ethnic groups. In a nutshell, the first three questions are interested in determining the primary demographics which

Plain English Movement Term Paper Example | Topics and Well Written Essays - 1000 words

Plain English Movement - Term Paper Example Some of the features that differentiate plain language document from traditional ones are: properly organized format, effective wordings, and simple sentences. Plain English (PE) offers several advantages to us over traditional form of English. PE gives information to the readers in the form that is easy for them to understand. It uses straight small sentences and commonly understood words. The core objective is to communicate with clarity and precision. The communication has been a necessity ever since people came on this planet. Hundreds of languages evolved over time for the needs of communication across different parts of the world. Many languages died down for the varied reasons. One of the prime reasons for the death of some of the established languages has been its complexities that are difficult to grasp by the masses. Sanskrit, the ancient language of India and the mother of more than 20 current Indian languages, is a glaring example that proves my point. The language died o n its own and gave birth to several modern Indian languages. The question may come to our minds that why so it happened? The reasons are not far and wide. People naturally tend to choose a language for communication that is easy, simple, straight and concise. Precisely for these reasons, language naturally evolves over time to meet above criteria. Compare the Shakespearean English with the English that evolved during last century. Nobody prefers to speak and write in the classic style of English now, which was in vogue during a few centuries back. The phenomena still continues and the English is still evolving for people neither have time nor an inclination to read long complex sentences. It is a common experience that given the long sentences quite often we need to read them twice or more to extract the gist. If the same sentences are broken into smaller versions then those can be understood in less time and efforts. The term plain language was first used in the US in the early 195 0s. In 1998, Bill Clinton issued a memorandum to the heads of executive departments and agencies asking them to use plain language in government Writing. The objective was to make government more responsive and understandable in its communication to the public. He clearly stated that plain language saves time, effort and money. He informed that plain language informs public with clarity that what the government is doing. Plain language texts have simple everyday words except necessary technical words, the active voice and short sentences. Kimble, Joseph (2005) has been highly critical of federal statutes drafting which just does not serve the purpose for which they have been made. Currently, PE is used by many Federal departments and agencies use plain language in their communication with public. Some of them are Federal Aviation Administration (FAA), Federal Register, Health and Human Services (HHS), Veteran’s Benefits Administration (VBA), National Institutes of Health (NIH ). Not only government but private sector also is taking deep interest in spreading plain language. The countries such as UK, Canada, and Australia are also taking keen interest in plain language implementation programs. The stark differences between PE document and traditional business documents are clarity, understandability, conciseness in conveying the information without beating around the bush. Common people are able to grasp the information at their level without taking help from others. Plain Language

Concept of criminal punishment Essay Example | Topics and Well Written Essays - 500 words

Concept of criminal punishment - Essay Example The English were notorious for their use of corporal punishment and their penchant for this form of punishment proliferated in their iniquitous colonies (Punishment ). The American colonies witnessed such abnormal cruelty at the hands of the English masters, and a semblance of civilized behavior was established after the advent of independence. Gradually, corporal punishment was rooted out of the American penal system, and the extant penal system has no room for such iniquitous measures (Punishment ). From the dawn of civilization, societies have implemented a wide array of punishments to deter crime. Initially and even today in some of the Islamic countries, the lex talionis or the law of equal retaliation used to hold sway. In this form of punishment the retribution is akin to the crime committed. For instance, in some Islamic countries, a thief’s hand is amputated. This is termed as the law of hudÃ… «d. An improvement over these barbaric customs was the exaction of money from the perpetrators of crime. This was predominant in England from the 5th to the 15th century. Such money was required to be paid as compensation for theft, personal injury and death (Champion, 2007). The American penal system is characterized by a high rate of incarceration. This is on account of the proliferation of crime and the resolve of the authorities to enhance the number of compulsory sentences. The discretionary powers of the judiciary have been curtailed, since the 1980’s with the consequence that the length of sentences increased from 39 to 54 months. This measure has been hailed as a grand success, because there was a substantial decrease in the crime rate. However, of late, the crime rate has displayed an increase. This has been attributed to the absence of a properly implemented rehabilitation program for convicts, and the proclivity of the authorities to imprison people with

College degree Essay Example for Free

College degree Essay The quest for college degree has brought us to here HCC, because there was no real fulfillment in our various jobs. The benefits from having a college education are manifold and range from jobs satisfaction, higher earning potential, and healthier life style choices. With the advances in technology, many of todays jobs now require more than a high school education or trade skills. Success in the workforce is increasingly defined by the ability to think critically, manipulate a computer, and to work collaboratively in a teaming environment. Todays college education develops these abilities, providing individuals with invaluable business and personal skills and knowledge, as well as opening the door to better career opportunities and increased earning power. Having a college degree is linked to higher pay. People with a higher level of education are more satisfied in their jobs than people who only have a high school diploma. For example, in 2012 the median of earnings for young adults with a bachelors degree was $46,900, while the median was $22,900 for those without a high school credential and $30,000 for those with a high school credential. In other words, young adults with a bachelors degree earned more than twice as much as those without a high school credential (105 percent more) and 57 percent more than young adult high school completers. (National Center for Education Statistics website). One of the biggest arguments against a college education is not being able to go work when you turn eighteen. Many people believe that this will cause them to fall behind and not be able save up enough money. A college education will let you skip the line and start working with better jobs, in better places, with better conditions, and on top of that, the unemployment rates for high school graduates have increased to 8. 1% in the last year (Value of a Degree). The bottom line is that better jobs come from a better education. College education will help in making good choice and have a healthier life style. Apparently those with a college education are more likely to live healthier lifestyles, with fewer incidences of smoking and obesity. The gap between smoking rates of those with high school diplomas and those with four-year degrees has risen from 2 percentage points in 1962 to 17 points in 2012. College-educated adults of all ages, and their children, are also less likely to be obese. In addition, mothers with higher levels of education spend more time with their children, regardless of whether they are employed or not (Top Universities). Also in the other hand, according to Malcom X Education is the passport to the future, for tomorrow belongs to those who prepare for it today. The Luck of education is a serious problem today. Some effects include illiteracy and increased drop rate, this is also leads to have a trouble finding work. It is difficult to see the exact value of your education in the beginning. However, finishing high school is an asset that everyone with the opportunity should take full advantage of. Just finishing high school opens up some doors, but not many. On the contrary, not going to school can result in higher unemployment and therefore a means for extra burden on the society. You can see from the chart that there is a dramatic difference between what a person will be paid with a diploma and as a college graduate. According to the chart a college graduate can bring home nearly fifty-percent more than a person with a high school diploma. Higher education opens up opportunities for people. It gives student the experience and the confidence that they will be able to use in many life situations. Attending college gives students opportunities to express themselves and to learn about other people and their ideas. Although college isnt for everyone, everyone should at least give it a try. By going to college you learn to become independent, you go into the race for bigger, safer, better jobs, and you make more money on the other side. If you are given the opportunity to go to college, you should take advantage of it. You might even find out that you like it. The college experience is both academic and practical. College gives us a great opportunity to grow intellectually and gives us a chance to mature.

Financial Analysis Of Tesco PLC

Financial Analysis Of Tesco PLC Tesco Plc is a leading UK retailer that operates in 13 countries across Asia, Europe and the United States. In order to evaluate Tescos financial positions in the market, vertical, horizontal and ratio analyses will be implemented. In addition, this report will benchmark two main competitors of the company, namely Morrisons and Sainsburys. Finally, in conclusion it will provide some recommendation for future investors and for those who are considering future employment in the company. 1. Review of Tescos financial fundamentals over the last 5 years. In order to examine Tescos performance, vertical analysis of the financial fundamentals for 2006-2010 would be implemented. 1.1 Income statement trends Table 3: % change PL account 2006/07 2007/08 2008/09 2009/10 Sales 8.08% 10.92% 13.95% 5.59% Cost of sales 8.17% 10.83% 13.84% 5.21% Gross profit 14.37% 4.82% 15.29% 10.08% Expenses 8.27% 10.47% 14.48% 5.80% Operating profit 16.14% 5.40% 13.54% 9.09% Finance income -21.05% 107.78% -37.97% 128.45% Finance cost -10.4% 15.7% 91.2% 21.13% Tax 18.95% -12.8% 17.8% 6.6% Retained profits 20.49% 12.16% 0.38% 9.26% Source: Tesco PLC Annual Report and Financial Statements 2007/10 Sales are the main measures for business growth. Tescos revenue has increased by 7.14% per year for the last 5 years. The slowing GDP growth and the deteriorating consumer confidence, which was result of the recent economic downturn, were the main reasons for the recent slowdown in the rate of growth. The absolute level of sales has still increased. of the companys sales levels. Notwithstanding the challenging economic environment, Tesco managed to maintain strong margins due to significant investments in new stores and lower prices, better pay rates and effective cost management. The lowest operating and gross profits figures were registered in 2007/2008 but this was a result of  £89m investment in US and integration cost from market acquisitions in Czech Republic, Poland and Malaysia. The most significant figure in 2009 is the increased amount of finance costs, from  £250m to  £478m or by 91.2% that was result of increased average net debt level slinked to acquisitions and foreign exchange movements, higher coupon rates on commercial paper and unfavourable changes in the non-cash IFRS elements of the interest charge (Tesco PLC Annual Report and Financial Statements 2009). This considerably affected retained profits and a slight increase by 0.38% was registered. Finally, in 2010 there was a significant increase of the finance income by 128.45%, resulting growth in the retained profits by 9.26% due to the consolidation of Tesco Bank. 1.2 Balance sheet trends Table 4: 2006/07 2007/08 2008/09 2009/10 Current assets 16.76% 37.67% 122.94% -16.23% Inventories 31.90% 25.84% 9.84% 2.25% Trade receivables 20.96% 21.50% 37.15% 5.01% Non-current assets 8.51% 17.96% 34.45% 6.77% Current liabilities 9.69% 25.90% 75.78% -11.23% Non-current liabilities 8.62% 31.48% 87.75% 2.06% Shareholders funds/Equity 11.93% 12.59% 9.18% 12.97% Source: Tesco PLC Annual Report and Financial Statements 2007/10 According to the balance sheet in 2007, the increase in stock and debtors outpaced sales that was quite inconvenience, while the fixed assets were satisfactory. The problem with the stock trend was reversed in 2009 and 2010, but the debtors level, and the liabilities along with the fixed assets grew faster than sales in 2009 as a result of the economic downturn and the consumers uncertainty (see table 4). 2. Ratio Analysis of Tesco Financial ratio analysis is one of the most common methods that provides a quick and relatively simple means of assessing the financial health of a business ( Atrill McLaney, 2006, pp168). 2.1 Profitability Ratios Profitability ratios provide an insight to the degree of success in achieving this purpose (Atrill McLaney, 2006, pp169). Table 5: 2006 2007 2008 2009 2010 ROSF 16.69% 17.96% 17.90% 16.57% 15.91% ROCE 12.70% 12.60% 12.70% 12.80% 12.10% Net profit margin 5.78% 6.21% 5.90% 5.88% 6.07% Gross profit margin 7.67% 8.12% 7.67% 7.76% 8.10% Source: Tesco PLC Annual Report and Financial Statements 2007/10 According to table 5 Tescos ROSF ratios vary between 16-18% and ROCE between 12-13%. In 2007 and 2008 the ratios are tend to increase while in 2010 a considerable drop can be noticed. This reduction is result of the companys strategy to continue investment even during the recession that has affected the returns in short term, but at the same time it promises progress in long term aspect (Tesco PLC Annual Report and Financial Statements 2010). Net profit and gross profit margin ratios have been also remarkably consistent over the 5 years period. Despite the recent economic downturn, Tesco managed to maintain its strong positions and due to efficient cost management, price cuts and increased focus on its clubcard loyalty cart, it raised pre-tax profit by 9% in 2010 (http://www.guardian.co.uk). 2.2 Efficiency Ratios Table 6: 2006 2007 2008 2009 2010 Stock turnover period (days) 15 18 20 19 19 Sales revenue to cap.employed (times) 2.62 2.56 2.38 1.93 1.90 UK Sales revenue per employee 170,923 177,084 179,840 196,436 196,120 Profit per employee 10,190 11,292 10,814 13,065 14,303 UK Sales per square foot 1303 1325 1322 1318 1311 Source: Tesco PLC Annual Report and Financial Statements 2007/10 Generally, the efficiency of Tescos performance during the last 5 years is persistent. Stock turnover ratio has been remarkably steady and has varied between 19-20 days over the last 4 years which is evidence for a good control of stock. However, from 2006 to 2010 sales revenue to capital employed ratio decreased significantly from 2.62 to 1.90 (by 27.5%) which was result of the considerable increase in the level of shareholders funds and non-current liabilities (by 173% and 55% respectively). Additionally, the most important ratios measuring business efficiency are sales per employee and profit per employee. Tescos ratios are satisfactory notwithstanding the declines in 2008 that are understandable bearing in mind the challenging economic conditions (see table 6). 2.3 Liquidity Ratios According to McLaney Atrill liquidity is vital to the survival of a business for there to be sufficient liquid resources available to meet maturing obligations (Atrill McLaney, 2006, pp169). Table 7: 2006 2007 2008 2009 2010 Current ratio 0.52 0.56 0.61 0.75 0.73 Acid test ratio 0.33 0.32 0.37 0.60 0.56 Cash generated from operations to maturing obligations 0.45 0.43 0.40 0.28 0.37 Source: Tesco PLC Annual Report and Financial Statements 2007/10 Tescos liquidity has considerably improved over the 5 years period due to strong cash generations and tight control of capital expenditure. Working capital also increased significantly, by 20%. However, liquidity ratios are still very low, current ratio varying from 0.5 to 0.7 and acid test ratio from 0.3 to 0.5. This seems disastrously when referencing to some textbooks that suggest that current ratio should be around 2 and the acid ratio should be around 1. But according to Atrill McLaney (2006) the current ratio will vary from business to business and a supermarket chain will have a relatively low ratio, as it will hold only fast-moving inventories of finished goods and all of its sales will be made for cash (no credit sales) (trill McLaney, 2006, pp 187). (See table 7) 2.4 Financial Gearing Ratio Gearing ratio is one of the most important indicators regarding the degree of risk associated with a businessà ¢Ã¢â€š ¬Ã‚ ¦it tends to highlight the extent to which the business uses loan finance (Atrill McLaney, 2006, pp169). Table 8: 2006 2007 2008 2009 2010 Gearing ratio 37.23% 36.53% 40.03% 53.86% 51.08% Interest cover ratio 6.26 7.04 6.81 5.64 5.01 Source: Tesco PLC Annual Report and Financial Statements 2007/10 There are no significant changes of Tescos gearing ratio during the last 5 years; it peaked at 53.9% in 2009 due to the significant increase of the long-term liabilities and the shareholders fund resulted of Homever acquisition in South Africa. On the other hand, interest cover ratio decreased significantly from 7 in 2007 to 5 in 2010, but the company still will not have problem to meet its interest (see table 8). 2.5 Investment ratios Investment ratios give an answer to the key question whether shares should be bought, sold or hold. Table 9: 2006 2007 2008 2009 2010 Earnings per share 20.04 22.36 26.95 27.14 29.33 P/E ratio 16.5 19.9 14.6 11.5 13.2 Dividend per share 8.63 9.64 10.9 11.96 13.05 Dividend cover 3.57 4.07 2.69 2.42 2.41 Dividend payout 27.98% 24.59% 37.18% 41.30% 41.44% Dividend yield 2.6% 2.2% 2.7% 3.6% 3.1% cash from operations /number of shares 0.44 0.45 0.52 0.63 0.75 Source: Tesco PLC Annual Report and Financial Statements 2007/10 Tescos earnings per share ratio has increased by around 46% over the last five years, which is a good trend. Dividend per share also registered an excellent growth by 51% for the 5 year period. Dividend cover ratio is another important ratio that determines whether company is attractive for investors. Tescos dividend cover ratio is decreasing significantly over the last 3 years, which is good for investors looking for capital appreciation. However, low dividend cover is unattractive for those seeking income (Fitzgerald, (2002, pp160). Dividend yield is another important investment indicator showing the actual return provided by the company. For 2006-2010 Tescos dividend yield ratio has been quite variable, the lowest rate was 2.2% in 2007 and the highest was 3.6% in 2009. In 2009 the high yield was affected by economic situation and the company was expected to have low profits growth. In contrast, low dividend yields mean that the company is expected to grow its profits quickly (Arno ld, 2004, pp 191) (See table 9). In addition, in 2009 the lowest P/E ratio was registered again because of the expectation for slowdown in profits (Arnold, 2004, pp 187). 3. Benchmark the performance of Tesco Nowadays, retail industry is characterised by very intense competition and in order to obtain clearer picture of Tescos growth, it would be useful to benchmark the company to some of its main competitors, namely Morrisons and Sainsburys, evaluating some fundamental financial indicators. Firstly, it should be taken into consideration the fact Morrisons and Sainsburys operates only at national level and Tesco is operating internationally. Therefore, there would be some significant differences in their indices in comparison to Tesco. Figure 1: Figure 2: Source: Tesco PLC Annual Report and Financial Statements 2010, Morrisons annual report and financial statements 2010 J Sainsbury plc Annual Report and Financial Statements 2010 Figure 1 clearly shows that for 2010, Tesco is the market leader with 63% sales levels compared to the whole three companies revenue. Sainsburys is the second with 22% and Morrisons is the third, registering 16% sales. In terms of profitability good sign is that all the three companies have managed to maintain its position even during the economic recession and continue to increase their profit numbers. However, comparing Morrisons and Sainsburys uncertain fact is that they obtained almost the same levels of profit in 2010, bearing in mind that Sainsburys is much bigger than Morrisons. Thus, Morrisons is found to be more efficient with margin of 5.9%, comparing to Sainsburys ratio of 3.6% (see figure 2). Additionally, while Morrisons and Sainsburys increased their return on capital employed ratio, even slightly, Tesco registered a significant drop in 2010, by 0.7%, result of the consolidation of Tesco Bank. However, from investors point of view, in long term, this is not an inconvenience trend because it will take some time until Tesco Bank start making any profits (see figure 2). Figure 3: Source: Tesco PLC Annual Report and Financial Statements 2010, Morrisons annual report and financial statements 2010 J Sainsbury plc Annual Report and Financial Statements 2010 When it comes to productivity, for 2010, again Tesco is on the top with the highest level of sales per square ft in UK, followed by Sainsburys and Morrisons. In terms of sales per employee, there is not a significant difference between the three retails, although Morrisons is presenting more convenience levels in contrast to Sainsburys (see figure 3). Figure4: Figure 5: Source: Tesco PLC Annual Report and Financial Statements 2010, Morrisons annual report and financial statements 2010 J Sainsbury plc Annual Report and Financial Statements 2010 From all the three companies, in 2010 Tesco registered the highest level of gearing, 51.08%, Sainsburys 38.4% and Morrisons 25.1%, which means Tesco I highly geared. This is not necessary uncertain fact because Tesco is a mature business with strong and reliable cash flows that can allow higher level. In terms of interest cover, Morrisons presents the most convinience positions with ratio of 15.11. Sainsburys and Tescos rates are low (see figure 4 5). Figure 6: Source: Tesco PLC Annual Report and Financial Statements 2010, Morrisons annual report and financial statements 2010 J Sainsbury plc Annual Report and Financial Statements 2010 Finally, Morrisons has the highest earnings per share ratio, 30.36p, but at the same time and the highest dividend cover, which is not very attractive for investors seeking income. Those investors would be more attracted by Sainsburys and Tescos ratio that are quite low, 2.43 and 2.41, respectively (see figure 6). Evaluation Conclusion Based on the analysis above, it could be concluded that Tesco is a growing company that demonstrates very convenience performance over the last 5 Years, increasing revenues and profits. However, in order to take objective investment decision, share prices and dividend trends should be taken into consideration. Over the last 5 years Tesco has increased its market shares. In October 2010, Tesco PLC reported semi annual 2011 earnings of 16.43 per share that is better than the last years result for the same period by 18.20% (markets.ft.com). In comparison to the FTSE 100 Index, for example, it also demonstrates good trends; over the last week Tesco outperformed the FTSE 100 Index (markets.ft.com) (see Table 10). On the other hand, Tescos current share prices (432.00p) do not seem so attractive, comparing to its rivals with lowest prices, Morissons- 269.20p and Sainsburys-376.00p. Additionally, in terms of the dividend yield rates, there is a significant drop from 3.6% in 2009 to 3.1% in 2010. This could be caused by several factors, but at the same time, it could be a warning sign that the prices are raised excessively and they might be overpriced (moneyweek.com). Table 10: Name 1 Week 1 Month 6 Month 1 Year 5 Year Tesco PLC -0.24% +2.48% +8.74% +2.57% +30.59% FTSE 100 Index +1.42% +1.63% +12.91% +10.83% +6.70% Source: Tesco PLC, markets.ft.com Finally, according to the Tescos ratio analysis and the benchmark there are some other uncertainties regarding liquidity and gearing in comparison to Morrisons and Sainsburys, for example. Thus, notwithstanding the satisfying dividend and earnings per share and the strong performance of Tesco, the current share prices do not look very attractive for buying. In this case, Morrisons might be more attractive for future investment noting its successful nationwide expansion, fast growing trend and low share prices. At first glance Tesco seems an attractive place to work as it has significant growth potential and has very strong positions in the market. The companys employment policy is very Overall you have made a good start here. You need to analyse the current share price, dividend yield and P/E ratio for Tesco to see whether it is worth investing. Even if Tesco is a strong performer in a business sense that doesnt mean we should buy its shares. The strength may already be reflected in the share price or, indeed, the shares may be overpriced. You need to look at share price trends and compare with the FTSE 100 or with an index for the food and drug retail sector. Or you could examine TSR and compare that with the competittion. You need to try to get a feel for whether the shares should be bought at the current price. You also havent answered the employment question you need to find some employee related data.

I Was Adopted- What Family Is To Me :: personal narrative, adoption

What Family Is To Me   Ã‚  Ã‚  Ã‚  Ã‚  Since birth, I have grown up with a different concept of family than most people do. Instead of being born into my biological family, I was adopted into my given family. I have known I was adopted, for as long as I can remember because my parents made sure to tell me so, at the earliest age that I could understand. By adopting me and my sister into the family, my parents showed that family means love, respect and sacrifice. My adoption gave me a family to belong to and be loved by.   Ã‚  Ã‚  Ã‚  Ã‚  Love is the first part in any family. I can be defined in more ways than one. Family love is the strongest type because it is unconditional. This unconditional love means that no matter what happens my family will still love me. They have shown this love for twenty years now. And after all the things I have done wrong, or done badly, my family still shows this unconditional love to me and to each other.   Ã‚  Ã‚  Ã‚  Ã‚  The second part in a family is respect and trust. Trust is something that can take years to build, but can be broken very easily. By breaking trust with a family member one is also breaking respect of the family. The two ideas go hand in hand. My parents respected me enough to tell me that I was adopted, instead of lying to me and having me find out later in life that I wasn't their biological son. This respect that my parents gave me, in turn gave me their trust. And I gave them the respect and trust that was given to me.   Ã‚  Ã‚  Ã‚  Ã‚  Without sacrifice, a family cannot be. The sacrifices that family members make for each other show the willingness to be an unselfish part of a family. Sacrifices also display the love, respect and trust in a family. I know that even though some of the time it may not seem that my parents would sacrifice anything for me, I realize that they would do anything for and everything for me and that I would do the same for them.

He Who Farts Hard Farts Loudest :: miscellaneous

He Who Farts Hard Farts Loudest Why cant a weapon be developed upon the flatulence of man. Why do people continue to spray air freshener in the toilet despite making it worse? Nobody knows. It may just well be the nature of man. Males, when it comes to flatulence would undoubtedly be the dominant species between the two. We are the masters of dropping our lunch, letting it rip or whatever you prefer to call it. Don't you just love it when somebody lets of flatulence right in your proximity? The little fart particles are just like little F18 Interceptors, flying through the air and targeting your nasal passages. Then they lock on and fire those M15 stink missiles right up there and then you're your own worst enemy. You breathe in and you suck someone else's foul gas into your own lungs, which mixes in your own bloodstream. Someone dropping their lunch is like a dog marking their territory inside your body. There's nothing worse than when someone goes to the toilet and leaves their utter stench of last nights meal behind them. Then, it always happens, they think they can make it all better by spraying some air freshener. Instead of making things better, they get worse. The air condition goes from unbearable to lethal. When the stench particles combine with the air freshener, it makes a deadly mask that seems to forever hang. Even napalm gas is better than this. Overall, there are currently only seven commonly know types of flatulence around the world. The silentus fartius, showerus fartius, motorus fartius, explodius fartius, runnius fartius, squeakius fartius and the good old Dutch oven. Humans are constantly known to evolve but what isn't mentioned is that the commonly known fart has also evolved. Back in the days of good old England, there was only the petite fart. But now those weaklings have evolved into such beasts as the explosion fart (explodius fartius) and lethal strains such as the silent but violent fart (silentus fartius). There is a very old primitive type of flatulence that is still common today known as the squeaker. These usually occur in schools when students try to hold it in but it squeezes its way through, to the outside world. Whilst all humans may try, many are unable to control their flatulence, no matter what the circumstances are. It's like it has a mind of its own.

Market Analysis for the E-Guitar Market

Market Analysis and Low-Price-Segments The global market for music instruments covers about $16,8 billion. As there are no reliable sources on worldwide sales data for guitars, the U. S. market shall be examined exemplarily. Table 1 shows the development of units sold, retails, and the average prices over the last ten years. It can be observed that there is a growth of nearly 275% in units sold, and about 160% in retail, whereat the average price decreased by 57%. According to this there is a strong tendency for low price products. Year| Units Sold| Retail| Average Price| 2010| 2,991,260| $1,151,290,000| $372| 009| 3,302,670| $1,158,592,050| $350| 2008| 3,201,220| $1,022,861,000| $309| 2007| 2,341,551| $903,261,000| $386| 2006| 1,942,625| $921,057,000| $529| 2005| 1,742,498| $922,280,000| $529| 2004| 1,648,595| $923,522,000| $560| 2003| 1,337,347| $762,185,000| $569| 2002| 1,153,915| $694,883,000| $579| 2001| 1,090,329 | $710,769,000| $652| In table 2 this tendency appears very obvio usly. In the low price segment, that is prices below $500, are about two third of the whole market volume. Comparing acoustic and electric guitars it can be observed that there is a stronger request for high prize electrics than acoustics. Units  Sold| Units  Sold| Type  |   Acoustics| Electrics| Under $100  | 390,028  | 256,354| $101 to $200  | 410,030  | 561,537  | $201 to $350  | 110,008  | 195,317  | $351 to $500  | 40,003  | 97,659| $501 to $1,000  | 40,003  | 61,037  | $1,001 to $1,500  | 10,001  | 24,415  | Over $1,5o1| 20,001  | 36,621| Total| 1,490,260| 1,501,000| Also it turns out that high quality guitars as Gibson’s or Paul Reed Smith’s, which are presented in this paper, are prestige goods with an inverse price-demand relationship. That is higher prices are associated with higher quality.Gibson’s former attempt to join the low price segment in order to compete with rivals such as Yamaha and Ibanez, which are both producers of cheap guitars, did not turn out to be successful as it did not match with their â€Å"century-old tradition of creating investment-quality instruments that represent the highest standards of imaginative design and masterful craftsmanship† (Kotler et al. 2010, p. 327). The strategy of focusing on the high quality segment, at a time when most guitar manufacturers entered the low price segment, has proven very successful. Gibson’s chief executive noted: â€Å"We had an inverse [price-demand relationship].The more we charged, the more product we sold. † Kotler et al. 2010 (Principles of Marketing, Thirteenth Edition, Philip Kotler, Gary Armstrong, Pearson Education Inc. , Upper Saddle River, New Jersey, 2010) In case of prestige goods, the demand curve sometimes slopes upward. Consumers think that higher prices mean more quality. For example, Gibson Guitar Corporation once toyed with the idea of lowering its prices to compete more effectively with rivals such as Yamaha and Ibanez that make cheaper guitars. To its surprise, Gibson found that its instruments didn’t sell as well at lower prices. We had an inverse [price-demand relationship],† noted Gibson’s chief executive. â€Å"The more we charged, the more product we sold. † At a time when other guitar manufacturers have chosen to build their instruments more quickly, cheaply, and in greater numbers, Gibson still promises guitars that â€Å"are made one-at-a-time, by hand. No shortcuts. No substitutes. † It turns out that low prices simply aren’t consistent with â€Å"Gibson’s century-old tradition of creating investment-quality instruments that represent the highest standards of imaginative design and masterful craftsmanship. Bild Body

Brand Failures

Companies don't blame the product, (but) they blame the brand. Brands also transformed the process of marketing into a process of perception-building. Image is now everything: consumers consider more important the perception of the brand than the real product. Why branding is everything? Because companies live or die on the strength of the brand: one mistake and the customer can break the loyalty bond RULES why brands fail l. Brand Amnesia. For old brands, memory becomes a problem. When a brand forgets its identity and try to create a new identity, like Coca-Cola with New Coke. Brand Ego. Brand overestimates its importance, believe to dominate the market alone (like Polaroid in the photography market) or enter new markets that don't fit (like Harley Davidson selling perfume) 3. Brand deception. Companies sometimes lie when branding, and today consumers are really connected via Internet and can't be cheated. 4. Brand paranoia. When the brand feels an inferiority complex, imitating the competitors and reinventing the brand every six months. 5. Brand Relevance. When a market evolves, the brands risk to become obsolete.There are some myths associated with branding: I If a product is good, it will have success. This is not always true, Because good products can fail exactly like bad products. For example, Bateman was better than VS., but failed. 2. Brands are more likely to succeed than fail. Wrong. Brands fail every single day, the 80 per cent dies when introduced, and 10 per cent within five years. 3. Big companies Will always have brand success. This is false, because famous brands are also weaker. For example â€Å"New Coke†. 4. Strong brands are built on advertising.Advertising can support brands, but not build them. There are many types of failures, one of them is Classic failures Reasons why brands fail: marketing errors: like setting the wrong price or name or getting paranoid about the competition or consumers can boycott the brand because of a scand al via internet or simply because they are bad ideas New Coke case In the case of New Coke, the brand forgot its identity.

Airplanes Designs Essay Example | Topics and Well Written Essays - 750 words

Airplanes Designs - Essay Example However, the major concern of the aircrafts that were designed in the early 20th century, starting with the breakthrough that was made by the Wright brothers who developed the first full operational aircraft in 1903, was to develop an aircraft that was lighter than air (Anderson, 12). Therefore, the ancient designs focused on making lighter aircrafts, and therefore entailed the changes in the materials used to make the aircrafts. Further, the aircraft design influences the performance of the aircrafts by further introducing new performance requirements, especially during the first world war, when it became apparent that there was no way the war could have been won without air combat. As a result, the war crafts were designed to consist greater maneuverability, coupled with high speed and ability to fly high altitudes (Stokes, 147). Later, the design influenced the size of aircrafts, towards making large aircrafts to fly, while also allowing heavy loads to be flown in their air, witho ut the impact of the weight of the aircraft brining the air craft down (Wragg, 31). Thus, simply put, the design of the aircraft affect the performance of the airplane through determining the speed, maneuverability, load and weight capacity, usage for example in wars and he safety of the aircraft while taking off, flying and landing. How designs changed over the time The ancient Airplane Designs entailed the use of twin tractor propellers as their engine, and a fitted horizontal tail, while the aircraft was powered by compressed air, with the aircraft being fitted with an air tank that acted as a fuselage (Anderson, 7). This was later advanced to a single flight engine that was developed by the Wright brothers for their aircraft, which was fitted with 2 hp water-cooled four-cylinder, with a fuel injection (Wragg, 56). Further, in 1926, more advancement was made in the engine modification and an air-cooled radial engine, which was lighter, was introduced, marking the beginning of tra nsformation of the Airplanes Designs from engine-focused into size modification, considering that the lighter, air-cooled radial engine made it possible for the aircrafts to fly for longer and carry more weight (Stokes, 153). The Airplanes engine designs advancement was further achieved courtesy of a V-8 engine that was an improvement on the previous four-cylinder engine, which then introduced the aspect of direct fuel injection in aircraft engines, as well as the evaporative water cooling concept that allowed the water cooling the engine to evaporate, thus making the aircrafts even lighter, making it possible for the engine to generate a high power of 50 hp (Anderson, 44). The advancement in the Airplane Design saw the rise of the 3-cylinder semi radial fan-engine, which forthwith introduced the concept of aircraft engine using a fan, as opposed to the previous cooling of the engine using water, in 1909 (Wragg, 51). Consequently, it was now possible to fly an aircraft that was much heavier than the air, and the design aspect of the aircraft changed focus from the engine to the body of the aircrafts, with the transformation of the wings to make them thinner and more efficient, while the safety concerns were further addressed through interior designs that incorporated seat designs that were able to remain in place